REGIONAL DIRECTOR OF SALES - CALIFORNIA AREA ONLY

Fort Lauderdale, FL 33309

• Salary Range: $140,000.00 - $165,000.00 Salary
• Position Type: Full Time
• Job Shift: Day

THIS IS A REMOTE ROLE, BUT MUST LIVE IN CALIFORNIA (REQUIREMENT).

You know how to drive revenue, build high-performing teams, and elevate hotel performance across multiple markets.

You understand the connection between sales strategy, marketing execution, market share, and profitability.

If leading commercial strategy across a portfolio of hotels while influencing stakeholders at every level sounds like your next challenge… keep reading.

The Role

As our Regional Director of Sales & Marketing, you will provide sales and marketing leadership for a portfolio of hospitality properties. Reporting to senior commercial leadership, you will be responsible for developing and executing revenue-generating strategies that increase occupancy, ADR, market share, and overall hotel profitability.

You'll lead regional sales and marketing initiatives, mentor property-level sales leaders, and partner closely with Operations, Revenue Management, and Executive Leadership to ensure commercial success across the portfolio.

What You'll Be Doing

• Lead regional sales and marketing strategy across a multi-property hotel portfolio
• Develop and execute market-specific commercial plans to drive occupancy, ADR, and revenue growth
• Coach, mentor, and support Directors of Sales and Sales Managers throughout the region
• Partner with Revenue Management to align pricing, segmentation, and demand-generation strategies
• Analyze market trends, competitive intelligence, and performance metrics to identify opportunities
• Drive group, corporate, leisure, and specialty segment business development initiatives
• Oversee sales forecasting, budgeting, and performance reporting for assigned hotels
• Strengthening relationships with key clients, brand partners, ownership groups, and industry organizations
• Ensure consistency in sales processes, CRM utilization, and account management practices
• Collaborate with Marketing teams to develop strategic campaigns, digital initiatives, and promotional activities
• Lead hotel sales strategy meetings, business reviews, and commercial planning sessions
• Support new hotel openings, transitions, acquisitions, and repositioning efforts
• Champion best practices, training, and commercial excellence across the portfolio
• Monitor and drive achievement of revenue goals, market share objectives, and profitability targets

Why You'll Love It Here

• Competitive executive-level compensation and incentive opportunities
• Opportunity to lead commercial strategy across a diverse hotel portfolio
• Direct partnership with executive leadership and ownership groups
• A collaborative environment where innovation and performance are valued
• The ability to make a measurable impact on revenue growth and market position
• Professional growth within a dynamic hospitality organization

Ready to Lead Hotel Performance at Scale?

If you're a sales and marketing leader ready to drive results across multiple hotels while developing high-performing teams, we'd love to meet you.

Apply today and help shape the future of our commercial success.

EOE

Qualifications

What Makes You You

• Proven experience in hotel sales and marketing leadership, preferably in a regional or multi-property environment
• Strong track record of revenue growth, occupancy, ADR, and market share
• Experience leading and developing high-performing sales teams
• Deep understanding of hospitality sales strategies, market segmentation, and demand generation
• Knowledge of digital marketing, lead generation, and commercial performance management
• Strong financial acumen with experience in forecasting, budgeting, and business planning
• Exceptional communication, presentation, and relationship-building skills
• Ability to influence stakeholders at the property, regional, and ownership levels
• Highly analytical with the ability to translate data into actionable commercial strategies
• Proficiency with hotel sales, CRM, and reporting systems
• Willingness to travel throughout the assigned region
• Flexible to support business needs, including occasional evenings, weekends, and industry events as required
• Must reside in California (required). San Diego area highly preferred.