Regional Director of Sales (West)

About YouScience, LLC

YouScience® is the leading education technology company dedicated to empowering individuals with the data and credentials needed to succeed in school, career, and life.

Its award-winning platform, YouScience Brightpath®, is the only College & Career Readiness solution built for both compliance and impact—powered by scientifically backed aptitude discovery, industry-recognized certifications, and meaningful career connections.

YouScience has served more than 13,400 educational institutions and millions of users nationwide, making it the preferred choice for individuals, parents, educators, and counselors to achieve real outcomes through education and career pathways.

Job Description

The Regional Director of Sales (West) is a strategic sales management role responsible for leading, coaching, and expanding a high-performing team of Account Executives and across the Western region of the United States. In this position, you will drive regional revenue growth, pipeline development, and full quota attainment across our College & Career Readiness (CCR) platform and product suite within key Western states and school districts.

You will act as both a strategic leader and operational coach—guiding your team through complex Western district and state-level sales cycles, conducting Quarterly Business Reviews (QBRs), supporting territory and account planning, and aligning sales strategies with regional EdTech initiatives and state legislative mandates.

Primary Responsibilities

1. Regional Quota Attainment & Revenue Strategy

• Own and exceed regional sales targets, revenue quotas, and expansion objectives across new and existing accounts.
• Oversee regional pipeline health, accurate sales forecasting, and funnel conversion metrics in alignment with GTM revenue targets.
• Formulate and implement strategic region-wide sales initiatives to maximize adoption of the YouScience Brightpath CCR platform.

2. Team Hiring, Onboarding & Talent Management

• Recruit, interview, hire, and retain top sales talent across assigned territories.
• Build a culture of accountability, high performance, and continuous growth within the sales team.
• Partner with Sales Enablement to deliver comprehensive onboarding for new hires to accelerate time-to-productivity.

3. Training, Coaching & Skill Development

• Provide ongoing 1-on-1 coaching, field ride-alongs, and deal reviews to develop individual sales capabilities.
• Train team members on consultative selling methodologies, value messaging, handling objections, and closing complex EdTech deals.
• Mentor Account Executives on navigating multi-stakeholder school district and state-level buying environments.

4. Territory Planning & Account Strategy

• Support Account Executives in building, executing, and refining comprehensive annual territory plans.
• Guide strategic account planning for key target districts, regional educational service agencies, and strategic accounts.
• Ensure clear alignment of territory strategies with local district needs, Perkins V funding, and K-12 education priorities.

5. Quarterly Business Reviews (QBRs) & Pipeline Management

• Lead regular Quarterly Business Reviews (QBRs) with sales representatives to evaluate performance against KPIs, address strategy gaps, and refine account coverage.
• Prepare and present regional performance insights, quarterly forecasts, and market trends to senior executive leadership.
• Maintain rigorous CRM data hygiene and pipeline tracking standards across the team.

6. State Initiatives & Legislative Alignment

• Identify, monitor, and capitalize on state-level education initiatives, legislative mandates, and state adoption list endorsement opportunities.
• Support high-impact sales presentations and demonstrations to state officials, superintendents, CTE directors, and key decision-makers.
• Collaborate cross-functionally with Marketing, Product, and Customer Success to capitalize on state-funded workforce and career readiness programs.

Qualifications & Experience

• Sales Leadership Experience: 5+ years of successful sales management/leadership experience in B2B SaaS or Education Technology (EdTech), directly managing quota-carrying sales representatives.
• Track Record of Success: Proven history of consistently meeting or exceeding team quotas and revenue goals in enterprise or regional territory models.
• Domain Knowledge: Deep understanding of the K-12 education landscape, College & Career Readiness (CCR), Career and Technical Education (CTE), Perkins V funding, and district procurement processes.
• Strategic Coaching Capability: Strong background in sales coaching, consultative selling methodologies, territory planning, and pipeline management.
• State & District Engagement: Demonstrated ability to build relationships with senior educational leaders, including superintendents, state directors, and CTE leaders.
• Communication & Presentation: Exceptional verbal, written, and formal presentation skills.
• Education: Bachelor’s degree in Business, Education, Marketing, or a related field (or equivalent practical experience).

Key Competencies

• Strategic Thinking & Execution
• Team Building & Talent Development
• Sales Coaching & Mentorship
• Data-Driven Pipeline & Forecast Management
• Cross-Functional Collaboration (Marketing, Product, Customer Success)
• Passion for EdTech & Student Success