Regional Director – Southeast Asia

Regional Director – Southeast Asia

Nobody Audio | Singapore or Bangkok preferred; remote within Asia negotiable

ABOUT US

NOBODY Audio is a true wireless brand built around the detail most people never think about. How the weight sits across the bud. How the seal holds after two hours. How your voice lands on a call in the wind. Across our partner teams, 87 engineers work on the industrial design and the engineering. We build our own drivers, we test for thousands of hours before a unit ships, and every feature you would expect is included as standard. All of it goes into a product that is engineered, tested and made to last, with sound that puts you in the moment of the music and calls that come through clearly wherever you take them.

Following a successful launch in Australia, we are now expanding across APAC and beyond, with a multi-year product roadmap already in place. We are looking for a Regional Director to lead our entry into Southeast Asia, with Singapore, Thailand, Malaysia, JP/KR as the priority markets. Reporting directly to the Founder & CEO, you will establish the brand in the region and drive consumer demand and sell-out in each market.

THE ROLE

The objective is clear: drive sell-out in every market you are responsible for. The role works backwards from that. It starts with building strong relationships with the best retailers in each market, understanding how those markets operate, and shaping the right strategy around pricing, product mix and channel structure. From there, you will establish the distribution partners needed to support those plans and develop localised marketing strategies that drive consumer demand.

This is a hands-on leadership role in a growing company. You will be part of the global leadership team as Nobody Audio expands into Europe and the Americas, working closely with the Founder & CEO on product, pricing and brand direction, with the autonomy to decide how the brand launches and succeeds in your designated markets. It is a strong opportunity for someone looking to step up into a regional leadership position. The role involves frequent travel across the region.

KEY RESPONSIBILITIES

- Lead the commercial launch of Nobody Audio across Southeast Asia, starting with Singapore, Thailand, Indonesia and the Philippines

- Develop the go-to-market strategy for each market, beginning with the retail partners that matter most

- Build and manage relationships with key audio and consumer electronics buyers at major retailers and online marketplaces

- Secure ranging, placement and promotional support across priority accounts

- Identify and establish distribution partners that can support the retail plan in each market

- Shape pricing, product mix and channel strategy for each market in partnership with the Founder & CEO

- Develop and execute localised marketing and activation strategies that drive consumer demand and sell-out

- Manage the regional launch calendar and coordinate new product introductions with retail and distribution partners

- Monitor sell-through, pricing and competitor activity, and bring market insight back into the business

- Represent Nobody Audio at key industry and partner events across the region

- Provide regular reporting to the Founder & CEO on pipeline, performance and market developments

- Help establish the regional operating setup and build the local team as the business grows

WHAT WE ARE LOOKING FOR

- Proven experience in consumer electronics, ideally in audio, mobile accessories or a related category

- Established relationships with retail buyers and distributors across Southeast Asia

- A track record of launching or growing a brand across multiple markets in the region

- Strong understanding of retail and marketplace dynamics, including how to drive sell-out with retail partners and online

- Experience developing and executing localised marketing and activation plans

- Commercially astute, with the ability to think strategically and execute hands-on

- Comfortable operating with a high degree of autonomy in a fast-moving environment

- Fluent in English; additional regional languages are an advantage

- Able to travel frequently across the region

WHAT WE OFFER

- Competitive base salary, commission and annual bonus

- Hybrid working with flexibility to work remotely across the region

- Company phone, laptop and equipment

- Senior leadership role with genuine ownership of your markets

- Growth opportunities as the business expands across APAC, Europe and the Americas

- Direct involvement in shaping go-to-market strategy for a fast-growing global brand

- Professional development and the chance to build a regional team as the business scales