Regional Marketing Manager | South Africa

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

The Role:

Deel Local Payroll (DLP) is an independent payroll software business within Deel, with its own product experience, website, customer base, sales motion, and regional growth targets. We’re looking for a Marketing Manager – Growth & Regional Marketing to own the commercial marketing engine for DLP across its active markets. The focus is on pipeline, demand generation, regional marketing execution, website performance, funnel health, attribution, and cross-functional coordination. The role will work closely with Deel PMM, Deel Paid, Lifecycle, Web (Deel and DLP), Deel Marketing Ops, DLP Sales, Deel regional markets and DLP Product to make sure all of those functions come together to deliver against DLP’s commercial targets.

What You’ll Own:

1. Demand Generation and Pipeline

   • Own the regional demand generation plan across DLP markets, working with Deel Regional Marketers in Brazil and UK.

   • Build campaigns designed to generate MQLs, SQOs and pipeline.

   • Translate annual and quarterly growth targets into executable marketing plans.

   • Define audiences, campaign themes, channel mix, funnel targets and measurement.

   • Monitor funnel performance and identify where conversion is breaking down.

   • Work with XFN stakeholders to improve pipeline quality and velocity.

   • Keep a clear view of marketing contribution to SQO and revenue targets.

2. Regional Marketing Strategy

   • Own the DLP marketing calendar and regional priorities, collaborating with relevant Deel Regional Marketers.

   • Build and maintain market plans across Africa, the UK, Brazil and future DLP markets.

   • Adapt campaign strategy to different market conditions, buyer needs and sales priorities.

   • Coordinate regional launches, campaigns, events and commercial initiatives.

   • Ensure activity is aligned to DLP targets and sales requirements.

3. Website and Digital Performance

   • Prioritise landing pages, CRO improvements, regional pages and campaign journeys on www.payspace.com.

   • SEO.

   • Ensure website messaging, conversion paths and forms support the DLP buyer journey (on both deel.com and payspace.com).

   • Track website performance and identify opportunities to improve conversion.

4. Marketing Operations and Funnel Management, Reporting and Analytics

   • Work with Marketing Ops and Salesforce teams to ensure DLP lead routing, lifecycle stages and attribution are accurate.

   • Monitor the MQL → SQL → SQO → Closed Won funnel.

   • Identify and resolve reporting, routing or attribution gaps.

   • Define requirements for lead source, campaign attribution and opportunity tracking.

   • Ensure the commercial team has reliable visibility into pipeline performance.

   • Turn performance data into clear recommendations and actions.

   • Provide regular updates to leadership.

5. Paid Media and Growth Coordination

   • Partner closely with the Paid Media team on strategy and performance.

   • Review spend, market mix, targeting, funnel conversion and SQO efficiency.

   • Translate performance data into clear optimisation priorities.

   • Ensure paid activity is connected to the wider demand generation plan rather than operating in isolation.

   • Coordinate landing pages, tracking, audiences and retargeting requirements.

6. Lifecycle and Customer Marketing Coordination

   • Define the DLP lifecycle and nurture requirements.

   • Ensure lifecycle activity is aligned to regional priorities and commercial goals.

   • Work with the team on:

     • Prospect nurture

     • Customer communications

     • Product announcements

     • Cross-sell and upsell campaigns

     • Webinars and training communications

     • NPS and annual customer communications

7. Sales Alignment and Enablement

   • Work closely with DLP Sales leadership and regional sales teams.

   • Align marketing activity to pipeline gaps and sales priorities.

   • Support campaign follow-up and lead progression.

   • Identify enablement requirements.

   • Ensure Sales has the right materials, messaging and campaign context, including battlecards.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

• Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission.

• Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion.

• Final pay is based on objective, job-related criteria including experience, skills, and location.

• We don't ask about salary history. Offers are based on the role and what you bring to it.

Some things you'll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• Optional flexible working office membership, with IWG

At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email (recruiting@deel.com) and a team member will be in touch to ensure your equal participation.

As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.

• For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT