Regional Sales Manager - Finland

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs. Regional Sales Manager Finland AVIAREPS | Helsinki, Finland | Full-time, permanent Take the lead on Finland's airline market Are you a commercially driven leader with a passion for aviation and travel? Do you thrive on building strong client relationships, leading a motivated team, and turning strategy into results? AVIAREPS is looking for a Regional Sales Manager Finland to take full ownership of our Finnish business, commercially, operationally, and strategically. This is a rare opportunity to step into an established, well-run organization. You'll inherit a strong portfolio of around 20 airline clients, a structured handover from your predecessor, and a supportive three-person local team ready to help you hit the ground running. The Role As Regional Sales Manager Finland, you carry full responsibility for the performance of AVIAREPS Finland: sales, operations, financial oversight, and team leadership all come together in this hands-on commercial leadership role. You'll manage key airline relationships at a senior level, identify new business opportunities, lead your local team, and work closely with Nordic management to align on strategy and best practices. It's a role that combines big-picture thinking with day-to-day execution — one day you're negotiating a contract renewal with an airline partner, the next you're coaching a team member or diving into performance data to spot the next opportunity. Reporting line: Director of Sales, with the General Manager based in Sweden Team: Three direct local employees Portfolio: Approximately 20 airline clients Working model: Primarily home-based, with regular use of an office hotel and travel for client meetings What You'll Do Business & Commercial Leadership Drive revenue growth and profitability across the Finland market Lead sales and marketing strategy for airline and tourism clients Identify and develop new business opportunities and partnerships Strengthen AVIAREPS' market presence and competitive position Client & Partner Management Build and maintain senior-level relationships with airline clients, tourism boards, and partners Lead contract negotiations, renewals, and major proposals or tenders Ensure consistently high standards of client service and delivery Operations & Service Delivery Oversee daily business operations across sales, marketing, and customer service Monitor quality control and service standards throughout the organization Financial Oversight Manage local budgets, cost control, and profitability Oversee local expenses, invoices, and vendor relationships Support forecasting, budgeting, and reporting in coordination with Nordic finance Team Leadership Lead, coach, and develop your three-person local team, including direct line management of your Sales Manager(s) and Sales Executive(s) Set clear targets, monitor performance, and support ongoing development Foster a strong culture of engagement and collaboration Strategic & Nordic Collaboration Work closely with Nordic management and shared functions Align local activity with regional strategy and global priorities Participate in Nordic management meetings and contribute to cross-country initiatives and best-practice sharing Collaborate with the hospitality sales function to identify cross-selling opportunities Market & Reporting Stay close to aviation and travel industry trends and Finnish market dynamics Prepare regular sales reports, business analyses, and performance updates Maintain accurate, timely sales and customer data Represent AVIAREPS within the Finnish aviation, travel, and hospitality sectors What You Bring Proven experience as a Sales Manager, Key Account Manager, or in a comparable senior commercial role A strong track record in sales, account management, and/or business development Solid understanding of commercial aviation, travel, tourism, or hospitality Experience leading and developing a team Excellent stakeholder management, negotiation, and communication skills Strong analytical and organizational abilities — comfortable balancing reporting and administration alongside client-facing work Fluent Finnish and English, written and spoken; additional languages are a plus The confidence to work independently and take real ownership of a market and a customer portfolio A proactive, hands-on mindset and the ability to thrive within an international organization, working closely with colleagues based outside Finland Experience with airline clients or the wider aviation industry is a strong advantage, as is experience working within a small, close-knit team. What Success Looks Like Revenue growth against budget Profitability (EBT / margin) Client retention and satisfaction New business acquisition Team performance and development Operational efficiency and service quality Ready to Lead AVIAREPS Finland? If you're a hands-on commercial leader who wants full ownership of a market, an established client portfolio, and a genuine role in shaping the future of AVIAREPS Finland, we'd love to hear from you. Apply now and become the driving force behind AVIAREPS' continued success in Finland.