Regional Territory Manager

About the Role

Be the first. Dog Friendly Co is coming to U.S. retail for the first time, and we're hiring a Regional Territory Manager to lead the launch across the Southeast [Territory: FL, GA, Carolinas with potential to grow territory]. You won't inherit a book of business. You'll build it, opening the first doors with independent pet retailers.

This is a builder's role for someone excited to put a new brand on the map. You'll have robust marketing support behind you, a direct line to leadership, and real influence on how we expand in the U.S. As the business grows, so does your role. You’ll report directly to the global Head of Retail.

Why This Role

· Ground-floor opportunity: Launch a brand that's new to U.S. shelves and shape how retailers and pet parents first meet it. With over 1 million customers and 1 billion social interactions, the U.S. market is already excited about the brand.

· Robust marketing support: DFCO has robust digital and social programs, creative POS materials and a product line that consumers are already excited about. We are nimble and creative.

· Room to grow: A clear path to continued growth in both responsibility and compensation.

What You'll Do

· Launch the brand in your region: Build the territory from zero, opening first accounts and establishing our presence in the U.S. market.

· Win new business: Prospect and close independent pet specialty stores, groomers, and boarding facilities. The sky’s the limit!

· Work with distribution: Work with the Head of Retail to activate distributor partners through ride-alongs, product training, and joint promotions.

· Drive sell-through: Partner with our team to launch events, in-store demos or training and community events.

· Execute at retail: Ensure strong in-store presence through planograms, merchandising, displays, and point-of-sale materials.

· Train store staff: Lead product knowledge sessions so associates can confidently introduce a new brand to pet parents.

· Represent the brand: Be the face of Dog Friendly Co at regional trade shows, buying shows, and community events.

· Plan and report: Build your territory plan, forecast sales, and keep the CRM current.

· Shape the U.S. playbook: Share what's working, competitor activity, and customer feedback to help refine our go-to-market strategy nationwide.

What You Bring

Required

· 3+ years of outside B2B sales or territory management, ideally in consumer packaged goods (CPG)

· Energy and excitement to engage with retailers and consumers, you should enjoy what you do!

· Proven record of beating sales targets with a “hit the ground running” mindset

· Strong relationship-building, presentation, and negotiation skills

· Self-starter who plans their own week and works well independently

· Comfort with CRM tools, Excel or Google Sheets, and basic sales reporting

· Valid driver's license, clean driving record, and ability to travel overnight up to 50% of the time

· Ability to lift up to [40] lbs for displays and product samples

Preferred

· Experience launching a new brand or product into retail, or building a territory from scratch

· Comfort with the pace and ambiguity of a start-up or new-market launch

· Experience selling into pet specialty retail

· Existing relationships with retailers and distributors (e.g., PFX, Gen Pet, Phillips)

· A genuine love of animals and knowledge of pet care trends

Compensation and Benefits

Base salary

$66k-72k per year, based on experience

Incentive

Uncapped commission or quarterly bonus

Benefits

Medical, dental; 401(k) with PTO plus holidays

Location: Remote, home-based within the territory. Candidates based in Atlanta or Orlando/Tampa preferred.

Type: Full-time

About Dog Friendly Co

Dog Friendly Co’s range include premium pet products: harnesses, leashes collars, orthopedic peds and apparel that pet parents already know and love with natural premium consumables on the horizon. Founded in 2018 in Syndey, Australia we’re now bringing our products to U.S. retail for the first time. Join us at the start and help write the next chapter.

How to Apply

Your first pitch starts now. Email your resume to melissa@dogfriendlyco.com with a short note about a territory you grew, and how you’d bring that same drive (and a little creativity) to growing Dog Friendly Co. Why is this brand the one you want to build and what makes you unique? We review applications on a rolling basis.

• Dog Friendly Co is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.