Remote Social Media & Lead Generation Specialist (Property Management)

Job Summary:

We are seeking a highly creative and results-oriented Remote Social Media & Lead Generation Specialist (Property Management) to drive tenant interest and generate qualified leads through social media. The specialist will be responsible for creating and publishing engaging property content, promoting available properties, and identifying effective platforms and communities to reach prospective tenants. The ideal candidate will have hands-on experience in social media management, short-form content creation, and digital lead generation, with strong English communication and writing skills. This role requires a proactive and resourceful individual who can turn property information into compelling content, monitor engagement and inquiries, and continuously adapt strategies to improve lead generation. The specialist will work closely with the Housing Intake Specialist to ensure interested prospects are properly directed through the intake process.

Key Responsibilities:

• Create and publish property content on TikTok, Facebook, Instagram, and other platforms.
• Develop short-form videos and posts to generate tenant inquiries.
• Promote available properties using provided photos, videos, and descriptions.
• Write engaging captions, headlines, and calls to action.
• Identify relevant social media groups and communities for property promotion.
• Monitor comments, messages, and social media inquiries.
• Respond to basic inquiries and direct prospects to the intake process.
• Coordinate with the Housing Intake Specialist on lead follow-up.
• Maintain consistent posting and maximize qualified property leads.
• Monitor engagement and lead-generation results and adjust content as needed.
• Stay updated on social media trends and lead-generation opportunities.
• Perform other duties related to the position as assigned.

Qualifications & Requirements:

• Proficient level of English (written and spoken).
• Strong writing and communication skills with clients, vendors, and teammates.
• Previous experience in social media management, content creation, or digital marketing.
• Previous experience in lead generation through social media or digital platforms.
• Experience creating or posting short-form video content for platforms such as TikTok, Facebook, or Instagram.
• Strong understanding of social media engagement and lead generation.
• Creative and able to present information in an engaging way.
• Ability to quickly understand property information and translate it into effective social media content.
• Proactive and results-oriented with a strong sense of ownership.
• Ability to work independently and manage posting schedules consistently.
• Ability to adapt content based on audience engagement and results.
• Familiarity with Canva or similar content creation tools is preferred.
• Familiarity with social media management and scheduling tools is preferred.
• Resourceful, accountable, with a strong sense of ownership.
• Out-of-the-box thinker, highly adaptable, reliable, self-motivated, and confident.
• Strong problem-solving skills with the ability to work independently.
• Strong attention to detail and multitasking skills in fast-paced work environments.
• Excellent organizational skills with the ability to manage daily operations.
• Proficiency in Microsoft Office (Word, Excel, Outlook).
• Familiar with standard business tools (email, spreadsheets, document management).
• Ability to quickly learn new systems, software, and workflows.
• Ability to follow established processes accurately with minimal supervision.
• Ability to work U.S. EST (New York) business hours and adapt to business needs.
• Able to undergo a background check.
• Interested in long-term career opportunities.
• Reliable Windows 10+ computer, two monitors, and high-speed internet.
• Professional home workstation capable of supporting uninterrupted remote work.

Compensation & Benefits:

• 100% remote work.
• Compensation in USD.
• Full-time position with 40 hours weekly.
• Please note that this is a long-term opportunity.
• Great work environment with potential for growth.