Retail Market Manager, Fendt, Southern Europe

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today!

The Retail Market Manager is responsible for the conception and / or implementation of all sales & Marketing promoting activities in the region: Ensures a market adapted and continuous product argumentation on all channels for the Field Retail Managers, Product Specialists and the dealer salesmen - Supports MC (Marketing Communication) with the development of the B2B2C brand communication), as well as the cross medial implementation in the market with the aim of creating one consistent and region wide Fendt presence.

Fully involved in the creation of (digital) campaigns and their regional implementation, reviewing implementation success. Ensures market specific adaptions to the Marketing´s training concepts and their regional implementation. Define and implement through Sales Engineer, the local Sales and Marketing Training for the cluster. Plan, define and support Local DEMO activities for Full Line. Plans and supports events, e.g. product launches, local fairs and field days. Analysis and interpretation of customer satisfaction surveys (NPS) create activities to increase the results. Plans and reviews regional A&SP budgets in coordination with MC

Your Impact:

• Digital Transformation Programs interface, responsible for the implementation of digital sales processes (lead to order) and the supporting system landscape.

• Responsible for the lead capturing process during trade fairs, events and dealer days in the region (“We know every single event guest”) - Initiates adequate communication and sales campaigns by interpreting the right KPIs with one goal: filling the sales funnel.

• Accountable for a consistent dealer and customer master database. This leader has internal interface responsibility: Professional and disciplinary responsibility for all subordinate A&SP Managers and Sales Engineers.

• This includes target-oriented and independent task planning, the development, motivation and assessment of team members - Creation and coordination of framework conditions for the effective and efficient achievement of objectives.

• First escalation stage in case of discrepancies between the team. Professional responsibility for Field Retail Managers and Product Specialists. This consists of the regional wide coordination for all retail topics, as well as the alignment with the local business managers

Your Experience and Qualification:

• Previous Marketing experience will be beneficial, ideally gained within agricultural, grounds care or similar equipment business

• Sales or Business Development experience is a strong plus Ideally educated to Agricultural Business Management, Economics or Marketing. Good knowledge of agricultural machinery business

• Excellent Organizational skills. Strong Team Player. Good oral and written Communication skills in English is required; Spanish is a plus

• Numeracy and Analytical ability. Business and Commercial Acumen.

• Availability to travel: 50%

Your Benefits:

• Attractive, fair remuneration including participation in our bonus scheme

• Company car available for the position

• Balance of work, family and free time due to flexible working time and the possibility of remote work

• Private health insurance with partial coverage of some medical expenses

• Canteen with meal allowance

Your Workplace:

You will work in remote mode, position is allocated to our combine site Breganze.

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.


Compensation
Applicable salary range: €50,000 - €60,000 gross annual salary

The compensation range specified in this job posting represents an indicative range for the role. Final remuneration will be defined based on the selected candidate’s experience, skills, and qualifications, in compliance with applicable EU pay transparency and pay equity regulations.

Join us as we bring agriculture into the future and apply now!