Retention Marketing Manager (Email & SMS)

Join One of the Fastest-Growing Brands in E-Commerce Afina is one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for killers who want to build something massive. This is not a slow corporate job. We move fast, test fast, launch fast, and win fast. If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in. The Role We’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS. You’ll be responsible for increasing: Repeat purchases Subscription & filter replacement revenue LTV Customer retention Overall CRM performance You’ll build and optimize high-converting flows, campaigns, segmentation, and retention systems that directly impact the bottom line. This role has massive upside for someone who wants ownership, speed, and the opportunity to grow with a breakout consumer brand. What You’ll Do Own Afina’s email + SMS retention strategy end-to-end Build and optimize flows in Klaviyo (welcome, abandoned cart, post-purchase, replenishment, win-back, VIP, etc.) Launch high-performing campaigns that drive revenue every week Build advanced segmentation and personalized customer journeys Run aggressive A/B testing across copy, offers, creatives, send times, and CTAs Improve retention, LTV, deliverability, and revenue per recipient Own filter replenishment lifecycle campaigns Work closely with growth, creative, and CX teams to scale retention fast What We’re Looking For 3+ years in email/SMS marketing for DTC or e-commerce brands Strong Klaviyo experience Proven track record driving measurable retention and revenue growth Strong copywriting + conversion instincts Data-driven mindset with strong analytical skills Ability to execute at high speed in a fast-growth startup environment Highly organized, proactive, and obsessed with performance Why Join Afina Join a category-leading brand scaling extremely fast Massive ownership and direct impact on growth Work with a hungry, high-performance team Fast career growth opportunities Competitive pay + bonuses + equity upside Remote flexibility Free Afina products + employee discounts If you want to help build the next iconic wellness brand and scale a retention engine doing millions in revenue, we want to hear from you.