Retention Marketing Trainer (Part Time, Hybrid)
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- India
- Work type
- Hybrid
- Posted
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Job Description
The short version
What this role is about: Bringing real-world Retention Marketing expertise into Kraftshala's job-linked programs through live training, practical exercises, and industry-relevant examples. You will help aspiring marketers understand how brands build customer relationships, drive repeat engagement, and improve retention through data-driven marketing strategies.
Who we're looking for: Someone who has owned retention numbers and has hands-on experience building and managing CRM, lifecycle, or retention marketing initiatives at an app-first or D2C B2C brand. We are looking for someone who understands the business impact of retention, can demonstrate the incremental impact of their campaigns, and can simplify complex concepts for aspiring marketers.
Why you should apply: You will:
- Bring your real-world experience across brands, categories, channels, and customer journeys into a practical learning environment.
- Help shape the frameworks, exercises, and learning experiences that prepare students for real-world marketing roles.
- Work closely with Kraftshala's Centre of Excellence and experienced marketing professionals.
- Play a key role in building the next generation of retention marketing professionals.
About us: Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate. Our programs serve as a talent pipeline for agencies such as Publicis, Dentsu, IPG, and Hiveminds, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 800+ other companies.
We are backed by eminent investors including ex-unicorn startup founders and CXOs of companies like RedBus, NoBroker, Nestlé, and Performics.
The detailed version
Kraftshala runs India's largest job-linked programs in Sales and Marketing. Our programs are 100% live and continuously evolve to keep pace with changes in the industry.
As a Retention Marketing Trainer, your responsibility will be to bring current industry thinking and hands-on execution experience into the classroom, helping students understand how businesses approach customer retention, lifecycle marketing, and repeat engagement.
This includes:
- Training: Conducting live sessions covering the fundamentals and practical applications of Retention Marketing, including customer onboarding, engagement, win-back strategies, churn prevention, lifecycle journeys, and retention measurement.
- Turning Industry Experience into Practical Learning: Bring your experience of building campaigns, experimenting with different approaches, and solving real retention challenges into the classroom. Through actual business scenarios and examples, you'll help students understand the trade-offs, decisions, and outcomes behind effective retention strategies.
- Building Problem-Solving Capabilities: Guide students through practical exercises, discussions, and assessments that challenge them to think like retention marketers. Help them develop the ability to analyse customer behaviour, identify opportunities, and make data-backed marketing decisions.
- Shaping Industry-Ready Marketers: Share the frameworks, perspectives, and practical lessons you've developed through your career to help students build the confidence and judgment needed to tackle real-world retention marketing challenges.
Must-Haves
- 4+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing at an app-first or D2C B2C brand.
- Experience owning retention metrics and being accountable for customer retention outcomes.
- Hands-on experience designing and executing end-to-end customer journeys, including but not limited to: Customer onboarding, Win-back campaigns, Churn prevention, Customer engagement and reactivation
- Experience working across multiple customer communication channels, including Push Notifications, Email, WhatsApp, and SMS.
- Experience designing and running A/B tests, including the use of holdout groups, and measuring the incremental impact of campaigns.
- Comfortable working with cohort analysis and customer segmentation using Google Sheets or SQL.
Good-To-Haves
- Experience working in categories such as Quick Commerce, Food Delivery, Fintech, Travel, E-commerce, D2C, Edtech, or OTT.
- Experience designing or managing loyalty and membership programmes.
- Familiarity with AI-led personalisation approaches such as send-time optimisation and predictive customer segments.
- Experience conducting webinars, conference talks, or professional presentations.
Engagement
- Part-time engagement
- 18 live sessions (approximately 25 hours) spread across 22 module days
- Includes exercise discussions and a test discussion
Location
Gurugram
