- Salary
- $68.2K–$181K
- Hiring from
- United States
- Work type
- Remote
- Posted
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About GitHub
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Overview
GitHub is looking for a GTM Enablement Specialist to translate important business, product, market, and go-to-market priorities into clear, actionable enablement for our global Revenue organization.
This role will support and own enablement programs across a dynamic portfolio of strategic priorities and business moments. The GTM Enablement Specialist will flex across evolving priorities based on where enablement can create the greatest impact.
You will partner across Revenue, Product Marketing, Product, Revenue Operations, and other teams to understand business and field needs, recommend effective enablement approaches, and build scalable programs that support adoption, behavior change, and strong field execution.
Responsibilities
Collaboratively own the planning, development, execution, and continuous improvement of enablement for assigned GTM initiatives and business moments.
Partner with stakeholders and customer-facing teams to understand business needs, field challenges, capability gaps, and barriers to execution.
Translate complex product, market, competitive, and business changes into clear, actionable guidance for customer-facing teams.
Design scalable enablement experiences using the right mix of live, asynchronous, manager-led, and self-service approaches.
Develop field-facing resources such as enablement sessions, playbooks, job aids, talk tracks, competitive guidance, and manager resources.
Apply change-management principles and reinforcement strategies to support adoption and sustained behavior change.
Manage cross-functional contributors, timelines, dependencies, risks, and deliverables from initial planning through field activation.
Use field feedback, engagement data, adoption signals, and relevant business insights to evaluate effectiveness and continuously improve programs.
Apply AI and emerging technologies to improve the speed, scale, personalization, and effectiveness of enablement.
Qualifications
Required Qualifications
- 3+ years experience in Sales, Customer Success, Product Management, Consulting, Enablement, Change Management, or related field
o OR Bachelor's Degree in Business, Marketing, Communications, Operations, Finance or related field AND 1+ year(s) experience in Sales, Customer Success, Product Management, Consulting, Enablement, Change Management, or related field
o OR equivalent experience.
- 2+ years experience in program management with the ability to manage competing priorities, dependencies, and deadlines, including owning cross-functional programs from planning through execution and evaluation.
- 2+ years experience using qualitative and quantitative insights to evaluate effectiveness and inform improvements.
- Experience preparing and delivering presentations, producing clear written communications, and facilitating meetings or discussions that drive alignment and decisions.
Preferred Qualifications
- Demonstrated ability to simplify complex product, market, competitive, or business concepts for customer-facing audiences.
- 2+ years experience independently owning cross-functional programs from planning through execution and evaluation.
- Ability to understand business and field needs and translate them into practical, scalable solutions.
- Experience supporting complex launches, GTM motions, strategic initiatives, or field transformation.
- Experience using AI to improve enablement development, delivery, measurement, or field productivity.
- Experience in a global SaaS, cloud, AI, developer tools, or enterprise technology organization.
Compensation Range
These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.
This position will be open for a minimum of 3 days, with applications accepted on an ongoing basis until the position is filled.
GitHub Leadership Principles
GitHub values
- Customer-obsessed
- Ship to learn
- Growth mindset
- Own the outcome
- Better together
- Diverse and inclusive
Manager fundamentals
- Model
- Coach
- Care
Leadership principles
- Create clarity
- Generate energy
- Deliver success
Who We Are
Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!).
At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.
Join us, and let’s change the world, together.
