Sales Appointment Specialist

Conscia is a leading provider of cybersecurity, networking, hybrid cloud, and observability solutions for mission-critical IT infrastructure in large European organisations. Conscia’s experts design, implement, and run innovative, customised IT solutions across cybersecurity, networking, hybrid cloud, and observability, supporting our customers throughout their technology lifecycles Founded in 2003, Conscia is owned by private equity investor Nordic Capital. With around 1,500 employees, Conscia serves large organisations in finance, healthcare, manufacturing, utilities, retail, and the public sector from offices in Belgium, Denmark, Finland, Germany, Ireland, Norway, Slovenia, Sweden, the Netherlands, and the UK.

People and Culture
We believe our company culture is part of what makes Conscia special: it’s part of what people love about working here. We’re dedicated to nurturing this positive and inclusive culture, so that people are empowered to bring their whole selves to work each day. Our goal is to foster an environment where people feel valued, heard, and supported, and where they can thrive andsucceed. This is reflected in our values: Inspire Trust, Commit to Collaborate, Deliver on Promise, Learn for Life and Embrace Sustainable Change.

The purpose of this role is to turn prospective customer interest into meaningful sales conversations. Working with Marketing and the wider Sales team, the post-holder will follow up Marketing Qualified Leads (MQLs) arising from website engagement, asset downloads, webinar registrations, events and email nurture campaigns. Through telephone-led engagement, supported by personalised email and LinkedIn contact, they will open doors and book meetings for the appropriate Conscia salesperson or sales specialist. The role will also undertake targeted outbound prospecting into agreed accounts and sectors.

Success will be measured primarily by the number of qualified sales appointments booked.

The Candidate. What you can bring to Conscia
Essential
Experience in B2B telesales, appointment setting, sales development or outbound prospecting
Confident telephone manner, strong listening skills and ability to engage decision makers
Comfortable following up warm leads and initiating outbound conversations
Organised, persistent and resilient, with accurate CRM record-keeping
Collaborative approach to working with Sales and Marketing
Proficiency in target / prospect research, objection handling and gate keeper navigation
A good level of resilience and stoicism

Desirable
Experience in technology, IT Services or Managed Services
Familiarity with public sector buyers, including education, healthcare or local government
Knowledge of NetSuite, Microsoft Dynamics or similar CRM platforms

Key Relationships
Marketing: provides MQLs, engagement context and campaign information
BDMs and Account Managers: agree target priorities, receive appointments and own subsequent sales conversations
Sales Managers and Specialists: provide account direction and proposition knowledge

Lead follow-up and appointment setting
• Promptly contact MQLs supplied by Marketing, using the prospect’s engagement as a relevant starting point.
• Make proactive telephone calls, supported by tailored email and LinkedIn outreach where appropriate.
• Identify the right decision makers and influencers, understand their interests and establish a reason for a further conversation.
• Book introductory meetings for appropriate Business Development Managers, Account Managers or Sales Specialists

Targeted prospecting and door opening
• The role-holder will undertake outbound calling into agreed target accounts and sectors, working with Sales Managers and BDMs to prioritise target organisations and contacts. They will introduce Conscia’s capabilities, establish initial relationships and secure meetings with new prospective customers and re-engage dormant relationships

Sales Collaboration and Handover
• Understand current Marketing campaigns and nurture activity so follow-up is timely and relevant
• Coordinate appointment priorities and ownership with the Sales team
• Provide the receiving salesperson with useful prospect context and meeting purpose
• Share practical feedback with Marketing on lead quality, objections and emerging customer interests

CRM and Activity Management
• Record contact attempts, conversations, prospect details and booked meetings accurately in the CRM system
• Manage outstanding follow-up actions and ensure meetings are correctly recorded and attributed

Primary Performance Measure
Number of qualified sales meetings booked against an agreed monthly target. Calling and follow-up activity will be visible through CRM reporting but will not be separate primary KPIs.
A qualified meeting must be with a relevant contact in an agreed target organisation, have a clear business purpose, be accepted by the appropriate Conscia salesperson, and be agreed by the prospect with a calendar appointment arranged.