Sales Brand Manager - Colorado

Sales Brand Manager – Colorado

About Jetty Extracts:

Jetty Extracts is a premier cannabis extraction company that produces innovative products and world-class cannabis oils, headquartered in Oakland, CA. In 2013, Jetty Extracts began producing extracts and concentrates in San Diego, CA. Jetty is now one of the top extracts and concentrates brands in California.

Starting with a few individuals committed to creating clean, refined cannabis concentrates by the beach, Jetty has evolved into a group of passionate professionals committed to becoming one of the world’s most respected cannabis brands.

While the last several years have seen Jetty grow exponentially, we continue to be committed to craft, working with small farmers, producing the cleanest and tastiest products, and contributing to our communities. As we do so, we continue to support the Shelter Project, the company’s in-house compassion program that has been providing free cannabis oil to cancer patients since 2014.

About The Role:

The Sales Brand Manager is responsible for driving Jetty's commercial growth, market presence, and brand execution across Colorado.

Reporting to the Jetty VP of Sales, this role serves as Jetty's primary commercial lead in Colorado, owning revenue performance, retail account development, and the day-to-day commercial relationship with our co-manufacturing partner, Leiffa. You will work closely with Leiffa's sales and operations teams to align on sales priorities, demand planning, inventory, and execution while ensuring Jetty's brand standards are consistently represented in the market.

This is a highly hands-on, field-focused role for someone who thrives in a fast-paced, entrepreneurial environment and enjoys building relationships, driving sales, and connecting the dots between commercial strategy, operations, and brand marketing.

Key Responsibilities:

Sales and Revenue Growth

• Own Colorado revenue, distribution, and retail door count performance against monthly and annual goals.

• Develop new retail accounts and expand existing relationships to drive SKU placements, reorders, promotional opportunities, and overall sales velocity.

• Maintain a strong in-field presence, regularly visiting dispensaries and building relationships with buyers, store managers, and key decision-makers.

• Develop and execute account plans for key retail and chain partners, tracking product velocity, out-of-stocks, and share of shelf.

• Maintain accurate CRM records and provide weekly reporting on sales performance, pipeline development, account activity, and competitive insights.

• Identify opportunities to increase market penetration, improve account productivity, and strengthen Jetty's competitive position.

Leiffa Partnership & Co-Manufacturing Management

• Serve as Jetty's primary commercial point of contact with Leiffa, our Colorado co-manufacturing partner.

• Align Leiffa's sales team on Jetty's commercial priorities, pricing strategy, promotional programs, and target accounts.

• Develop monthly demand forecasts and collaborate with Leiffa on production planning, inventory availability, and replenishment needs.

• Monitor order fulfillment, fill rates, inventory levels, and delivery performance, proactively identifying and resolving operational challenges.

• Partner with Leiffa's operations team to ensure product quality, packaging, and brand standards consistently meet Jetty's expectations.

• Lead recurring business reviews with Leiffa to evaluate sales performance, operational execution, and opportunities for improvement.

Brand Marketing & Field Execution

• Support visual merchandising and field marketing initiatives to strengthen Jetty's visibility and consumer engagement across Colorado.

• Establish and maintain retail displays, point-of-sale materials, and shelf placements in alignment with Jetty's brand standards.

• Conduct budtender education and product training to build brand knowledge, advocacy, and product recommendations.

• Plan, coordinate, and participate in in-store activations, vendor days, pop-ups, and industry events.

• Partner with Jetty's Marketing team on product launches, promotional calendars, local marketing initiatives, and market-specific opportunities.

• Gather and communicate market intelligence, including competitor pricing, new product launches, consumer preferences, and emerging retail trends.

• Ensure field marketing and promotional activities support measurable commercial objectives.

Qualifications:

• Approximately 5+ years of experience in cannabis sales, account management, brand management, or related commercial roles.

• Strong understanding of Colorado's regulated cannabis market, including retail dynamics, distribution, and competitive landscape.

• Demonstrated success growing revenue, opening new accounts, and expanding retail distribution.

• Experience working with third-party manufacturing, distribution, or commercial partners preferred.

• Strong relationship-building, negotiation, and account management skills.

• Ability to translate sales forecasts and market demand into actionable inventory and operational plans.

• Experience executing retail merchandising, budtender education, and field marketing initiatives.

• Strong analytical skills and comfort using CRM systems, sales reporting, and performance data to guide decisions.

• Highly organized, self-directed, and comfortable balancing strategic priorities with hands-on field execution.

• Entrepreneurial mindset with a high degree of ownership, accountability, and adaptability.

• Ability to travel regularly throughout Colorado and maintain a consistent presence in retail accounts.

What Success Looks Like in 12 Months:

• Colorado revenue, distribution, and retail door count meet or exceed established growth targets.

• New account acquisition, SKU penetration, and reorder velocity demonstrate consistent market expansion.

• Key retail accounts have clear growth plans, strong relationships, and reliable execution.

• The Leiffa partnership operates with clear commercial priorities, accurate demand forecasting, and consistent inventory availability.

• Jetty's retail presence is strengthened through effective merchandising, budtender education, and targeted field marketing.

• Sales reporting, CRM activity, and market intelligence provide actionable visibility into performance and opportunities.

• Jetty is positioned for sustainable, scalable growth across the Colorado market.

Details:

• Reports To: Jetty Extracts VP of Sales

• Location: Colorado-based, field-focused role with regular travel throughout the state and to Leiffa's facilities in Denver.

• Compensation: $85,000 – $90,000 base + monthly bonus

Benefits:

We feel strongly that our employees do their best work when they don’t need to worry as much about some of life's biggest stressors. We pay our employees a living wage, and support them with benefits such as generous PTO, holidays, parental leave with day one eligibility, health/dental/vision insurance and a 4% 401(k) match.

Equity, Inclusion & Accessibility:

Jetty Extracts is an equal opportunity employer committed to equitable hiring practices. We strongly encourage individuals from underrepresented, nontraditional, and justice-impacted backgrounds to apply.

We also provide reasonable accommodations throughout the hiring process. If you require support due to a disability, long-term or chronic condition, mental health condition, sincerely held religious belief, pregnancy-related need, or neurodivergence, please contact us at people@jettyextracts.com.