Sales Development Rep (SDR) - Saas Hospitality

Hospitality Technology · B2B SaaS · Barcelona, Spain (Remote-first)

We grew from 5,000 to 25,000 properties in four years. Now we're looking for the SDR who helps us write the next chapter.

45% Avg. yearly growth 25,000+ Properties on platform

About SU

SU is a brand of STAAH — a global leader in booking engines and channel management solutions serving 35,000+ properties worldwide. We empower Property Management Systems (PMS), Vacation Rental platforms (VRMS), and Central Reservation Systems (CRS) with best-in-class white-label connectivity solutions, enabling seamless integration with major OTAs including Airbnb, Booking.com, and Expedia.

In December 2024, SU joined The Access Group — a leading business software company with 9,300+ employees — accelerating our expansion and innovation capacity. This is a high-growth environment with the stability and resources of a global organisation behind it.

The Role

You'll be the first point of contact for hospitality technology companies exploring SU's integration solutions — handling both inbound leads and targeted outbound prospecting to book product demos and run qualification discovery calls for our Account Executive team.

Lead Generation & Prospecting

· Research and identify potential partners (PMS, VRMS, hotel tech providers) via LinkedIn Sales Navigator, industry databases, and events — a database is readily available.

· Execute targeted outbound campaigns: cold calling, personalised email sequences, and social selling.

· Qualify and nurture inbound leads generated by marketing.

· Maintain a robust pipeline in Salesforce CRM.

Qualification & Discovery

· Run discovery conversations to understand OTA connectivity challenges, tech stack, and business objectives.

· Assess fit based on technical compatibility, market segment, and growth potential.

· Articulate SU's value proposition tailored to each prospect's specific pain points.

· Book qualified demos for the Account Executive team — this is your primary success metric.

Product & Market Expertise

· Build solid knowledge of SU's white-label API solutions and channel manager technology.

· Stay current on OTA requirements, hospitality tech trends, and partner ecosystems.

· Understand the distinct needs of hotels, vacation rentals, and serviced apartments.

Collaboration & Process

· Partner with Account Executives for seamless handoffs with full qualification context.

· Feed insights back to marketing on campaign effectiveness and messaging.

· Keep Salesforce activity and opportunity data accurate and up to date.

· Join weekly pipeline reviews and strategic planning sessions.

What Good Looks Like

We believe in being transparent about expectations. Here's what success looks like in this role:

· Consistently hitting monthly quotas for qualified demos booked and pipeline generated.

· A typical ramp period of 30 days — supported by structured onboarding and mentorship.

· Proactively refining outreach strategies based on data and feedback, not just volume.

· Clear progression path to Account Executive or specialist sales roles as you grow.

Requirements

Essential

· Excellent English communication skills — written and verbal — with the ability to explain technical concepts clearly and persuasively.

· Natural relationship-builder: able to establish credibility and rapport quickly.

· Results-driven mindset with a demonstrated ability to work to targets and metrics.

· Tech-savvy: comfortable learning new tools and grasping API/integration concepts.

· Resilient and adaptable — thrives in a fast-paced environment with evolving priorities.

· Team-oriented with a willingness to collaborate and share knowledge.

Preferred

· Previous SDR, BDR, or inside sales experience — particularly in SaaS, hospitality tech, or B2B technology.

· Experience with Salesforce or similar CRM platforms.

· Additional languages a strong advantage: French, Spanish, German, Italian, Portuguese ...

· Familiarity with the hospitality industry or property management technology.

· Knowledge of sales methodologies such as MEDDIC, Challenger, or SPIN.

· Bachelor's degree in Business, Hospitality, Marketing, or a related field.

What We Offer

Compensation

· Competitive base salary plus monthly commission structure.

· Clear promotion path to Account Executive or specialist sales roles.

Growth & Development

· Structured onboarding covering product, industry, and sales techniques.

· Ongoing training and mentorship from experienced sales leaders.

· Exposure to international markets across multiple hospitality segments.

Culture & Environment

· Remote-first with monthly co-working sessions with colleagues.

· Global team spanning multiple time zones and markets.

· High-growth company backed by The Access Group's resources and stability.

Impact

· Your work directly shapes the growth of thousands of hospitality businesses worldwide.

· Be part of a team that has delivered 45% average yearly growth — and is just getting started.

How to Apply

Our process is straightforward — we respect your time and move quickly:

· Step 1: Apply via LinkedIn

· Step 2: Intro call (30 minutes)

· Step 3: 2-3 additional interviews

· Step 4: Offer

SU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.