Sales Development Representative

Sales Development Representative – UK Market

Remote, South Africa | Full-time | UK working hours

About the Opportunity

A growing UK technology company is looking for a confident and highly organised Sales Development Representative to support its outbound customer acquisition activity.

The company operates in the recruitment technology sector and has a live product, paying customers and an established outbound sales process.

This is a hands-on execution role. The systems, messaging and workflows are already in place. Your responsibility will be to use them consistently to identify suitable prospects, run outbound campaigns, create conversations and book qualified meetings.

The company’s identity will be shared with shortlisted candidates during the interview process.

What You’ll Do

Prospecting and list building

• Research UK companies and relevant decision-makers
• Build accurate, targeted prospect lists using platforms such as Apollo, Clay and LinkedIn Sales Navigator
• Verify contact details and maintain high-quality data
• Segment prospects based on company profile, activity and potential need
• Add prospects to established outbound email campaigns

Cold and warm calling

• Make consistent daily outbound calls using an online dialler
• Deliver a confident, natural and concise introduction
• Speak with founders, talent leaders and senior decision-makers
• Ask effective questions to identify potential requirements
• Handle common objections and keep conversations moving
• Call prospects who have previously engaged with emails or other outreach
• Book qualified discovery meetings for the company’s leadership team

Email outreach and follow-up

• Operate existing outbound email campaigns
• Monitor replies and engagement signals
• Follow up promptly with interested and engaged prospects
• Personalise selected messages where required
• Ensure positive responses are handled correctly

Pipeline management

• Record calls, conversations and outcomes accurately
• Maintain clear follow-up dates and next actions
• Keep the CRM clean and current
• Provide concise daily activity and weekly performance updates
• Share feedback on prospect quality, objections and messaging

What We’re Looking For

Essential

• At least 1–3 years of outbound sales, appointment-setting, telesales or SDR experience
• Strong spoken English and a clear, confident telephone manner
• Demonstrable experience making cold calls
• Comfortable speaking with senior UK decision-makers
• Resilient and able to handle frequent rejection
• Organised and able to follow an established sales process
• Strong written English
• Reliable internet connection
• A quiet and professional remote working environment
• Availability during standard UK business hours

Preferred

• Experience using Apollo, Clay, Instantly or LinkedIn Sales Navigator
• Experience using an online power or parallel dialler
• Previous experience in recruitment, HR technology or B2B SaaS
• Experience selling to startups, founders or talent teams
• Familiarity with CRM systems
• Previous experience working remotely for a UK, European or US company

Previous experience with these tools is helpful, but telephone confidence, consistency and the ability to create genuine conversations are more important.

Performance Expectations

Success will be measured through a combination of activity quality and commercial outcomes, including:

• Relevant prospects added to outbound campaigns
• Consistent daily calling activity
• Meaningful conversations with decision-makers
• Qualified meetings booked and attended
• Follow-ups completed on time
• Opportunities created
• Accurate CRM management

Initial expectations will include approximately:

• 60–100 outbound calls per day
• 100–150 targeted contacts added to campaigns per day
• Prompt follow-up of positive email engagement
• At least three qualified, attended meetings per week following the initial ramp-up period