Sales Development Representative

Sales Development Representative (Remote — South Africa)

Company: Popsixle

Location: Fully Remote — South Africa

Working Hours: US Eastern Standard Time (EST)

Reports to: Luke Janc, Director of Sales

About Popsixle

Popsixle is a conversion tracking platform for Shopify brands. Its fastest-growing offering, Popsixle Unrestricted, helps health and wellness brands remain compliant and live on Meta.

Meta frequently flags and restricts advertisers in health and wellness categories, which can result in brands having their advertising accounts frozen with little warning. Popsixle helps mitigate and prevent these issues, allowing brands to continue scaling their advertising campaigns.

We are looking for a Sales Development Representative (SDR) to join Popsixle remotely from South Africa. This person will be responsible for identifying prospects, conducting targeted outbound outreach, qualifying leads, and booking qualified sales meetings for the Director of Sales.

This is a fully remote position, but candidates must be willing and able to work US Eastern Standard Time (EST) hours.

The Mission

The primary objective of the role is to book qualified meetings with two key audiences:

1. Marketing agencies that run Meta advertising for health and wellness brands.
2. Health and wellness brands themselves, including:

• Supplements
• GLP-1 and telehealth
• Med spas
• CBD and hemp
• Other categories that are commonly restricted by Meta

A meeting is considered qualified when:

• The prospect fits Popsixle's target market.
• The prospect is the appropriate decision-maker, such as a founder, owner, or growth lead.
• The prospect attends the meeting.
• The meeting is accepted as qualified by the Director of Sales.

The role is performance-driven, with compensation including a bonus based on qualified meetings held, rather than simply meetings booked.

First 90 Days

Days 1–30

• Learn the Popsixle product through the recorded call library and existing playbooks.
• Become familiar with the documented outreach system.
• All outbound emails will be reviewed before they are sent.
• Target: 4+ qualified meetings held.

Days 31–60

• Begin operating with increased autonomy on outbound sends.
• Continue refining prospecting, research, personalization, and qualification.
• Target: 8+ qualified meetings held.

Days 61–90

• Take full ownership of the outbound sales development motion.
• Consistently source, engage, qualify, and convert prospects.
• Target: 12+ qualified meetings held per month.

Day-to-Day Responsibilities

• Source new target agencies and brands using Apollo, LinkedIn, and Meta's public Ad Library.
• Verify prospect email addresses before beginning outreach.
• Check every account against the CRM before contacting prospects to ensure there is no existing relationship.
• Research each company and individual prospect thoroughly.
• Write short, highly personalized cold emails based on Popsixle's documented outreach standards.
• Avoid generic templates and ensure messaging is tailored to the individual prospect.
• Use AI tools where appropriate to support prospect research and personalization.
• Conduct LinkedIn outreach from your own profile.
• Respond to inbound leads during working hours.
• Qualify inbound prospects and book qualified meetings onto the Director of Sales' calendar.
• Own the meeting process from initial booking through attendance, including confirmations, reminders, no-show follow-ups, and rescheduling.
• Maintain accurate records of all prospecting and outreach activity in HubSpot.

Requirements

• 2+ years of B2B cold outbound experience, ideally in an SDR or BDR position.
• Demonstrable performance history, including metrics such as:
• Meetings booked per month
• Reply rates
• Quota history
• Other relevant outbound performance metrics
• Exceptional written English. This is a critical requirement for the role, as prospects are primarily US agency owners and brand founders who are highly sensitive to generic or templated outreach.
• Working knowledge of Apollo or a similar prospecting platform.
• Experience working with a CRM; HubSpot experience is preferred.
• Strong LinkedIn prospecting experience.
• Highly coachable and comfortable working within a structured, documented sales process.
• Able to follow an established outreach methodology while adapting based on coaching and results.
• Familiarity with ecommerce, DTC brands, or marketing agencies is strongly preferred.
• Ability and willingness to quickly learn the fundamentals of Meta advertising.
• Must be based in South Africa and able to work US Eastern Standard Time (EST) hours.
• Strong written and verbal communication skills.
• Highly organized, detail-oriented, and comfortable working independently in a fully remote environment.

What Popsixle Provides

• Fully remote position working from South Africa for a US-based company.
• Popsixle.com email address.
• Apollo access.
• HubSpot access.
• Full outbound outreach playbook.
• Pre-send checklist and documented processes.
• Library of recorded sales calls.
• Weekly one-on-one coaching with the Director of Sales.
• Structured onboarding and progressive autonomy as performance develops.

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Hours & Compensation

• 30–40 hours per week.
• Fully remote from South Africa.
• Candidates must be available to work US Eastern Standard Time (EST) hours.
• Compensation consists of a monthly base salary plus a performance bonus for each qualified meeting held.
• The base-plus-performance structure is fixed, with the local South African market rate to be determined for the position.

Screening Process

Candidates will be expected to complete the following screening process:

1. Application

Submit relevant outbound performance metrics from your most recent role, including meeting volume, reply rates, quota history, and other relevant KPIs.

2. Research Test

Complete a 30-minute research exercise to identify:

• Three US-based agencies running Meta advertising for supplement brands.
• The appropriate contact at each agency.

3. Video Interview

Candidates who progress through the initial stages will complete a video interview with Luke and Cooper.

Expectations & Guardrails

To protect deliverability and maintain the quality of Popsixle's outbound operation:

• Daily send caps must be respected.
• Only verified email addresses should be contacted.
• A maximum of three touches should be made per prospect before moving on.
• No links should be included in cold emails.
• All activity must be accurately logged in HubSpot.
• During the first 30 days, every outbound email must be approved before it is sent.
• Quality is prioritized over volume. Popsixle operates in a niche market where highly relevant, personalized outreach is essential.

If you are an experienced SDR who enjoys targeted outbound prospecting, writes exceptional English, and is comfortable working US Eastern Time from South Africa, this is an opportunity to take ownership of an important part of Popsixle's growth.