Sales Development Representative

Sales Development Representative (SDR)

South Africa (Remote) | Full-Time | Permanent | LegalTech

Placed by Hotsourced – connecting top South African talent with world-class global companies

Our client is a legal platform built for founders. Over 2,000 UK startups, SMEs and entrepreneurs use the platform to handle their legal needs the smart way — from lawyer-built document templates and a free investor-ready cap table to a term sheet reviewer and senior lawyers available on demand when they need a real human.

The business takes routine legal work off founders' plates and makes proper legal support genuinely affordable, allowing entrepreneurs to focus on building their businesses. They're a lean, ambitious team in a high-growth phase, offering an opportunity to work in a high-impact environment where your contribution directly supports company growth.

The Opportunity

We're looking for a confident, metrics-driven Sales Development Representative to own the company's founder-facing outbound engine. Your audience will include UK startup founders, SME owners, and entrepreneurs, with the role focused on cold outreach, appointment setting, and pipeline generation.

You'll run multichannel outreach across LinkedIn and email, reactivate a large existing library of founders the business has already spoken to, and source brand-new leads yourself. You'll turn interest into booked meetings — scheduling platform demos into the leadership diary and legal calls directly into lawyers' diaries.

Key Responsibilities

• Conduct high-volume outbound cold calling to founders.
• Consistently generate high-quality leads in a target-driven environment.
• Build outbound campaigns to founders across LinkedIn and email using Lemlist.
• Reactivate the company's existing library of contacts.
• Manage every inbound reply, including triaging, responding, and following up quickly and professionally.
• Call high-intent leads confidently as soon as they demonstrate buying signals.
• Book qualified platform demos into the leadership diary and legal calls directly into lawyers' diaries.
• Keep HubSpot CRM accurate and up to date, ensuring every contact, activity, and meeting is logged while building and tracking your own pipeline.
• Track performance against clear targets and share what's working with the wider team.
• Collaborate with leadership to refine messaging, audience segments, and outreach strategy.

What We're Looking For

• Minimum 2–3+ years of experience in outbound sales or an SDR role, ideally with experience booking meetings for senior stakeholders.
• Hands-on experience using HubSpot and an outreach tool such as Lemlist.
• Strong LinkedIn and email outreach capabilities, with confidence running multichannel sequences.
• A confident phone presence with no hesitation around cold calling.
• A genuine self-starter who proactively sources leads rather than waiting for lists to be provided.
• Comfortable working in a fast-paced, target-driven environment.
• Fluent written and spoken English.
• Resilient, ambitious, and motivated to grow alongside the company.

Nice to Have

• Experience selling to founders or working within the startup or venture ecosystem.
• Background in LegalTech, FinTech, or B2B SaaS.
• Experience conducting outbound sales within the UK market.

Tools You'll Use

• Lemlist
• HubSpot CRM
• LinkedIn Sales Navigator
• Company email and calendar

Work Schedule

• Monday to Friday
• UK Business Hours (GMT): 09:00–17:00
• South Africa Standard Time (SAST): 11:00–19:00
• Full-time
• Fully remote

What We Offer

• On-target earnings (OTE): R374,000–R462,000 per year
• Base salary: R220,000–R286,000 per year, aligned with experience.
• Sales commission tied to qualified meetings booked and attended.
• Fully remote working environment.
• Direct exposure to founders and senior leadership.
• Clear metrics and transparent expectations.
• Real progression opportunities within a fast-growing startup.

Why Join This Opportunity?

This is an opportunity to take ownership of a founder-facing outbound engine within an ambitious, fast-growing LegalTech business. You'll have clear targets, direct exposure to senior leadership, and the opportunity to develop your sales career while helping UK founders and entrepreneurs access smarter, more affordable legal support.