Sales Development Representative

About Us

Jomablue is a premium enterprise event technology company, trusted by some of the world's leading organisations to deliver complex, high-stakes events.

With over 25 years in the events industry, that heritage shows in everything we build and every event we deliver. Named ‘Best Event Management Platform’ at the Event Technology Awards and certified as a ‘Great Place to Work’, the recognition reflects what we have always believed: that the people in our team matter as much as the experiences we create for our customers.

Our customers range from global tech giants to iconic Australian brands, and they come back to us because of two things: the quality of our technology and solutions, and the quality of the people behind it.

We are a close, passionate team of genuine human beings who love what we do. The kind of team where people laugh hard, hold each other to a high standard, and actually want to come to work!

If you want to do meaningful work, at a company that is growing and continues to prove itself . . . this is your chance.

The Role

The Senior Sales Development Representative reports to the Head of Sales and owns the top of the funnel: researching target accounts, running outbound, and booking qualified first meetings for the Account Executive team.

This is a pure outbound pipeline-generation role. You don't carry a closing quota — your job is to make sure the AEs never run short of well-qualified conversations. You'll work a defined account universe across our core enterprise event platform and our Sponsor & Exhibitor Manager (SEM) solution, prospecting into event and marketing teams at global technology companies, professional associations, agencies and organisations running large-scale expos and conferences across Australia, ASEAN and the UK.

You're coachable, consistent and competitive with yourself. You like a clear process, you show up every day and work it, and you take pride in booking meetings that AEs are glad to take — not just meetings that hit a number.

It's built for someone who has been a successful SDR for a minimum of 1-2 years and will suit someone who wants a structured path into an AE seat. You'll learn advanced discovery, qualification and deal mechanics from the inside, with a clear line of sight to promotion.

When and Where

This is a full-time role based in our Ultimo, NSW office - Hybrid Working Model

Your Duties

• Research and map target accounts, identifying the right event, marketing and sponsorship stakeholders
• Run multi-channel outbound (email, phone, LinkedIn) against agreed target lists and sequences
• Qualify leads and route them to the right AE within agreed SLAs
• Conduct structured first-call qualification and book meetings that meet the handover standard
• Prepare pre-meeting briefs so AEs walk into first calls informed
• Maintain accurate contact, account and activity data in Salesforce and our sales engagement tooling
• Use AI and sales tooling to research, personalise and prioritise outreach at scale
• Share prospect feedback, objections and market signals with sales and marketing
• Participate in weekly pipeline and outbound reviews

How Success Is Measured

• Qualified meetings booked per month
• Meeting-to-opportunity conversion rate
• Pipeline value sourced
• Outbound activity and response rates
• Data accuracy in CRM

How This Role Partners With the Head of Sales

• Weekly outbound review: targets, messaging, conversion
• Coaching on qualification, objection handling and call craft
• Agreement on target lists, sequences and meeting standards
• Escalation of routing, territory or lead-quality questions

How This Role Partners With the AE Team

• Clean, briefed handover of every qualified meeting
• Feedback loop on meeting quality and outcomes
• Joint account planning on priority targets

Goal Focus

• Consistent, predictable qualified pipeline
• Rising meeting quality over time
• Tight handover discipline
• Building the skills to step into an AE role

Skills and Experience

While we list some skills and experience items below, we are focused on finding the right person who wants to learn.

Essential:

• 2-3 years in a sales and business development
• Strong written and verbal communication — concise, clear, professional
• Comfortable on the phone and resilient to rejection
• Organised and process-driven; able to work a daily cadence without supervision
• Curiosity about how businesses run events and why they buy
• Confident using Claude and modern sales tooling, or quick to pick it up
• High level of personal accountability

Desirable:

• Experience with Salesforce, Apollo or similar sales engagement platforms
• Exposure to events, SaaS or professional services
• Familiarity with a structured qualification framework (e.g. MEDDPICC)

The Right Fit

We believe strongly in searching for people that are the right cultural fit for our team. Our competencies are:

Communication Excellence - Effective communication ensures clarity, builds relationships and drives alignment across teams and stakeholders.

Collaboration & Teamwork - Collaboration is about working cohesively towards shared goals, valuing diverse perspectives and fostering a sense of team spirit.

Customer Focus - A customer focused mindset ensures that we anticipate and meet customer needs, creating positive experiences and driving loyalty.

Problem Solving & Decision Making - Strong problem-solving involves analysing situations, identifying solutions and making sound decisions, often under pressure.

Dynamic Adaptability - The ability to quickly adjust to changing circumstances, technologies and requirements while maintaining efficiency and effectiveness.

AI Fluency - Leveraging AI tools effectively and ethically to enhance productivity, improve processes and drive smarter ways of working.

What We Offer

• A commitment to your health and wellbeing, including subsidised access to ClassPass for fitness and wellness activities.
• A dynamic, inclusive workplace where diversity of thought is valued and your development is actively supported through mentorship and feedback.
• Competitive compensation and benefits, reviewed annually to ensure alignment with industry benchmarks and your career progression.
• Dedicated leave days and financial support for approved external training, empowering you to pursue professional development.
• Regular Best Practice Lunch and Learns and knowledge-sharing sessions that promote collaboration and continuous learning.
• A flexible hybrid work model, balancing in-office collaboration with remote work to enhance productivity and work-life balance.
• A strong commitment to diversity, equity, and inclusion, fostering a workplace where everyone feels safe, respected, and empowered.
• Regular team lunches, after-work socials, and team celebrations throughout the year.
• Access to our in-building gym, sauna, and golf simulator.
• Work from Anywhere for up to six weeks per calendar year from a location that’s different to your usual hub.