Sales Development Representative

Company Description

Kin Wills is a Singapore-based will writing and legacy planning firm dedicated to helping families protect, preserve, and pass on their wealth with confidence. The firm combines Licensed Will Writers, Estate Planners, and Legal Counsels with over 30 years of collective experience. Kin Wills supports clients through the full spectrum of wealth transfer, including drafting wills, legacy planning, and asset preservation. Kin Wills is trusted by families seeking expert guidance and practical solutions. Learn more at www.kinwills.com.

• #1 fastest-growing will writing agency in Singapore

• #1 top-rated on Google Reviews

• Strong social media presence generating high-quality inbound leads

Role Description

This remote Sales Development Representative role is offered on an independent contractor basis. It focuses on identifying and engaging prospective clients interested in will writing and legacy planning services. The role is weighted towards inbound lead handling, qualification, and appointment booking, complemented by outbound outreach to partners.

The Sales Development Representative will schedule consultations with our estate planning teams, maintain accurate records in the CRM, and follow up with prospects to move them through the sales pipeline.

Day-to-day responsibilities include researching target markets, executing outreach via phone, email, and messaging platforms, and collaborating with the sales team and fellow SDR to refine lead generation strategies.

The role requires consistent performance against booking and conversion targets while providing a professional, empathetic experience to families considering their estate planning options.

Team Structure

You'll join a collaborative sales team of 10 sales representatives and an existing Sales Development Representative. Working closely with your fellow SDR, you'll share inbound lead handling and outbound outreach, coordinate scheduling across our estate planning teams, and hand over qualified appointments to the sales team. You'll also contribute to refining how leads are managed and converted.

Compensation

• SGD 3,000 to 7,200 per month, comprising a base retainer plus uncapped commission and performance bonuses

• Structured three-month ramp period with progressive targets

This is an independent contractor engagement. Compensation does not include CPF contributions or employee benefits.

Training and Onboarding

• Fully funded Public Estate Planner (PEP) certification, to be completed before your start date

• In-person training at our Tanjong Pagar office during the first month, with remote work thereafter

• Client-facing hours are Monday to Saturday, 9 AM to 7 PM

Qualifications

• Must have the right to work in Singapore (Singapore Citizen or Permanent Resident).

• Strong inside sales and lead generation skills, with experience managing and nurturing a pipeline of prospects.

• Effective communication and sales abilities, including clear explanation of services and confident handling of client queries and objections.

• Business development experience, with a track record of supporting revenue growth and building long-term client relationships.

• Comfort working in a technology-driven environment, including proficiency with CRM systems and online communication tools.

• High level of professionalism, integrity, and empathy when discussing sensitive topics such as estate and legacy planning.

• Strong organisational and time-management skills, with the ability to meet targets and manage multiple leads concurrently.

• Prior experience in professional services, financial planning, or legal/estate planning sectors is an advantage.

• Bachelor's Degree in Business, Finance, Marketing, Law, or a related field is preferred, or equivalent sales experience.