Sales Development Representative (SDR)

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position, you see is right for you, we encourage you to apply! Our people make all the difference in our success.

As a Sales Development Representative (SDR) at YouGov, you’ll be the first point of contact with potential customers, playing a key role in generating new business opportunities across the US market. You’ll focus on identifying, qualifying, and nurturing leads to help drive our sales pipeline. Working closely with our Sales team, you’ll ensure smooth handoffs and contribute to the company’s overall growth goals.

What You’ll Do (the Essentials)

• Conduct outbound prospecting through calls, emails, and social media to identify and engage potential customers.
• Qualify inbound leads and determine their readiness to move through the sales process.
• Research target accounts and industries to develop tailored and creative outreach strategies.
• Use YouGov data and insights to tell compelling stories that resonate with prospects.
• Set appointments for our sales team, ensuring seamless handoffs for continued engagement.
• Maintain accurate records in Salesforce to track outreach efforts, lead status, and sales activity.
• Collaborate with marketing on campaigns and share feedback to strengthen lead generation efforts.

What You’ll Bring

• 1–2 years of experience in sales, lead generation, or customer-facing roles (entry-level candidates with relevant internships also considered).
• Excellent verbal and written communication skills, with the ability to engage prospects clearly and confidently.
• Strong time management and organizational skills—you can balance high activity while staying detail-oriented.
• Creative problem-solving skills to design outreach that stands out.
• Comfort using data and insights for persuasive storytelling.
• A proactive, self-motivated approach with eagerness to grow in a sales career.
• Ability to work independently as well as in a collaborative, team-oriented environment.

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Who we are
Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

What we do
At the core of our platform is an ever-growing source of connected consumer data that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 27+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world. *

Leading in online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded that YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multi-level Regression with Post-stratification (“MRP”) for accurate predictions at a granular level.

Our purpose

Our purpose is to give our global community a voice by collecting, measuring and analysing their opinions and behaviors and reporting the findings accurately and free from bias.