Sales Development Representative (SDR)

The role

Your primary focus is the early stage of the sales cycle: account research, outbound prospecting, inbound qualification, and initial discovery. You will work closely with Enterprise Account Executives, giving them the context and relationships needed to move opportunities forward.

The focus is performance-driven tech businesses, particularly Tech Apps, Fintech, EdTech, and Gaming, where paid acquisition and measurable marketing performance are central to growth.

What you'll do

• Identify and prioritize target accounts. Research companies, their business models, acquisition channels, performance marketing setup, and potential needs. Find the right marketing, growth, and business stakeholders.

• Create opportunities through outbound. Start relevant conversations through email, LinkedIn, phone, industry communities, and referrals. Build outreach around the prospect's business context.

• Qualify inbound interest. Follow up on enquiries, marketing leads, and partner introductions. Assess customer fit, business needs, and readiness for a deeper conversation.

• Run initial discovery. Understand the prospect's priorities, current challenges, and reasons to consider change. Identify relevant stakeholders and agree on a clear next step.

• Build and activate industry relationships. Develop your network across performance-driven tech. Use relevant connections, communities, and events to generate introductions and conversations.

• Partner with Enterprise Account Executives. Hand over qualified opportunities with clear context: customer needs, stakeholders, qualification findings, and agreed next steps. Support follow-ups and stakeholder engagement where needed; the AE owns the deal through closing.

• Keep CRM records actionable. Maintain accurate account and contact information, outreach history, qualification notes, and next steps. Nurture or reactivate prospects when timing changes.

• Improve the prospecting approach. Test messages, channels, and sequences. Share objections and market insights to improve targeting and qualification.

What you bring

• Relevant commercial experience. Experience in sales development, business development, customer-facing work, or performance marketing, with evidence of initiating conversations and creating opportunities.

• Understanding of performance-driven tech. Familiarity with Tech Apps, Fintech, EdTech, or Gaming. Experience in at least one of these sectors is valuable; experience across all four is not required.

• Performance marketing fundamentals. You understand paid acquisition, conversion funnels, CAC, LTV, and ROAS, and can discuss them with marketing and growth professionals.

• Strong research and communication skills. You can identify relevant prospects, understand their context, write clear outreach, and ask useful discovery questions.

• Ownership and follow-through. You are proactive, organized, comfortable with rejection, and consistent in following up.

• Professional English. You can independently manage written outreach and initial business conversations with international prospects.

Relevant backgrounds include SDR or BDR roles in MarTech, AdTech, or SaaS; business development at performance marketing agencies; or customer-facing roles at advertising platforms.

An existing industry network and experience using CRM, prospecting tools, and AI-assisted research are advantages.

What success looks like

A consistent flow of qualified opportunities accepted by AEs, supported by relevant stakeholder relationships and clear discovery context. Success is measured by opportunity quality and pipeline contribution—not simply outreach volume or meetings booked.

How to apply

Apply for this role: fill in a short form.