Sales Development Representative (SDR / BDM)

South Africa | Remote | Full-Time | Permanent | Cybersecurity, FinTech & B2B SaaS

Placed by Hotsourced – connecting top South African talent with world-class global companies.

About the Opportunity

Our client is a fast-growing technology business operating across Cybersecurity, FinTech and B2B SaaS, helping businesses solve complex challenges through innovative, technology-led solutions.

They are looking for a commercially driven SDR/BDM with strong B2B sales experience to build the outbound sales engine, generate new business and contribute directly to pipeline growth.

This is a predominantly outbound role, with approximately 50–70% of your time focused on prospecting and business development. You'll research target accounts, identify decision-makers, make cold calls, run targeted LinkedIn and email outreach, develop prospect relationships, qualify opportunities and book qualified meetings for the sales team.

You'll also take ownership of your pipeline, identify new business opportunities and contribute to refining the company's outbound strategy.

The ideal candidate enjoys the hunt for new business, is confident engaging senior decision-makers and knows how to turn a cold prospect into a genuine sales conversation.

Key Responsibilities

• Run high-volume outbound prospecting (calls, email, LinkedIn) to business owners, founders and senior decision-makers, spending 50–70% of your time on this activity.
• Research target accounts and build targeted prospect lists.
• Qualify leads against needs, budget, timing and fit; identify buying signals and prioritise high-intent prospects.
• Book qualified meetings/demos and follow up consistently to move opportunities forward.
• Own and manage your prospect pipeline, and support qualified opportunities through early-stage sales cycle.
• Respond promptly to inbound enquiries.
• Maintain accurate CRM records and track performance against KPIs and revenue targets.
• Test and refine messaging, targeting and outreach strategy in collaboration with leadership.

What We're Looking For

• 3–4 years' experience in B2B sales, SDR, BDR or Business Development — ideally in SaaS, Cybersecurity, FinTech or another subscription-based business.
• Proven track record generating new business through outbound prospecting, cold calling and appointment setting; experience progressing opportunities beyond initial lead gen is a plus.
• Experience selling to business owners, founders, executives or senior decision-makers, ideally on a technical or complex B2B product.
• Strong written/spoken English and confidence engaging UK-based prospects.
• Skilled at prospecting via LinkedIn and email, with strong follow-up discipline and CRM hygiene.
• Self-motivated, commercially curious, target-driven, and comfortable working independently and remotely.
• Strong communication, objection-handling, discovery and qualification skills.

Tools

Experience with Pipedrive, HubSpot, Instantly, Lemlist, Apollo, LinkedIn Sales Navigator, Outreach or similar platforms is advantageous but not essential if you have strong transferable CRM/outbound experience. Familiarity with BANT, MEDDIC or similar frameworks is a plus.

Working Style

You'll thrive here if you enjoy hunting for new business, can create a genuine conversation rather than deliver a pitch, are persistent without being pushy, and take ownership of your pipeline while working autonomously alongside leadership.

Work Schedule

• Monday–Friday, full-time, fully remote
• UK hours: ~08:00–17:00 UK time
• SA hours: ~10:00–19:00 SAST (11:00–20:00 during UK winter)

Compensation & Benefits

• R25,000–R35,000/month base, depending on experience
• Fully remote, with direct exposure to founders and senior leadership
• Clear KPIs and transparent performance expectations
• Growth path into a broader Business Development / Account Executive role as the business scales

Ready to build pipeline, open doors and win new business? Hit Apply we want to hear from you.