Sales Director

Sales Director Sweden | Founding Country Lead

Location: Sweden (Remote)

Salary: SEK 90,000–100,000 per month base + Double OTE (up to SEK 2.4M annually)

Industry: IT Services | Digital Transformation | Software Engineering

Build a market. Own the strategy. Lead the growth.

GroTech Search is partnering with an established European technology services and digital transformation business to appoint its first commercial hire in Sweden.

With over 1,200 technology professionals, 20+ years of experience and an established enterprise customer base across Europe, the business is now investing in Sweden as a strategic growth market.

We're looking for a commercially driven, entrepreneurial Sales Director / Country Lead who can open doors, win enterprise customers and establish a long-term presence in the Swedish market.

The Opportunity

As the founding commercial leader in Sweden, you'll take ownership of the company's market-entry strategy, building relationships with enterprise customers and developing a sustainable pipeline of new business.

You'll have the autonomy to shape the Swedish operation, supported by an established European delivery organisation and senior leadership team.

Key responsibilities:

• Lead the commercial launch and expansion into the Swedish market.
• Develop and execute a go-to-market strategy, identifying priority sectors, customers and opportunities.
• Personally originate, develop and close strategic enterprise deals.
• Build relationships with senior decision-makers, including CIOs, CTOs and other C-level stakeholders.
• Sell complex IT services and transformation solutions across custom software engineering, cloud, data, AI and managed services.
• Establish a strong presence within Sweden's manufacturing and industrial sectors.
• Collaborate with European presales, consulting and delivery teams to develop tailored customer solutions.
• Help shape the future commercial team and wider country operation as the business scales.

What We're Looking For

We're looking for a senior commercial professional who combines enterprise sales experience with an entrepreneurial, hands-on approach.

Essential experience:

• 5+ years of B2B sales experience within IT services, technology consulting or digital transformation.
• Proven success winning new enterprise customers and generating significant new business revenue.
• Strong experience selling into Sweden's manufacturing and industrial sectors.
• Experience selling complex solutions such as software development, cloud transformation, data & AI, SAP, Microsoft services or managed IT services.
• Established relationships and a strong understanding of the Swedish enterprise technology market.
• Ability to operate independently, build pipeline from scratch and manage complex sales cycles.
• Fluent in Swedish and English.

Particularly interesting backgrounds:

• Experience selling nearshore or offshore technology delivery services.
• Previous experience launching a new market, business unit or country operation.
• Commercial leadership experience combined with a strong personal track record of closing deals.
• Existing relationships with CIOs, CTOs and technology decision-makers across Swedish industrial and manufacturing organisations.

Why Join?

• Founding opportunity: Become the first commercial hire in Sweden and shape the market from day one.
• Real autonomy: Own the commercial strategy, target accounts and market development.
• Established backing: Join a European technology business with 1,200+ professionals and over 20 years of delivery experience.
• Enterprise proposition: Sell a broad portfolio of software engineering, digital transformation, cloud and AI services.
• Delivery infrastructure: Access experienced European engineering, consulting and presales teams, with plans for additional local solutions support.
• Long-term growth: Opportunity to develop into a broader country leadership role as the Swedish operation expands.
• Remote flexibility: Work remotely from Sweden, with Stockholm preferred but not essential.

Compensation & Benefits

• Base salary: SEK 90,000–100,000 per month.
• On-target earnings: Up to SEK 2.4M annually (double base salary).
• Location: Remote within Sweden.
• Opportunity: Founding commercial leadership role with significant long-term growth potential.

Interested?

If you're an experienced IT services sales professional who enjoys opening new markets, building enterprise relationships and creating something from the ground up, we'd welcome a conversation.

Apply directly or contact GroTech Search for a confidential discussion.