Sales Director (m/f/d) Channel & Alliances Benelux
- Salary
- €197.2K–€374.8K
- Hiring from
- Netherlands
- Work type
- Hybrid
- Posted
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Build the partner ecosystem. Accelerate growth. Shape our future.
Are you a strategic commercial leader who knows how to turn partnerships into measurable business growth? Do you have the experience and ambition to build a high-performing partner ecosystem, drive indirect revenue and shape the future of enterprise software in the Benelux market?
We are looking for a Sales Director (m/f/d) Channel & Alliances Benelux to lead and accelerate our indirect business across the full Digital Industries Software (DI SW) portfolio, including Mendix and Intelligence Center X (ICX).
This is a senior leadership position with a clear commercial mandate: grow our business through partners, develop strategic relationships and create an ecosystem that delivers meaningful outcomes for our customers.
As a member of the Benelux management team, you will play an active role in shaping the regional business strategy and contribute to the overall growth and success of the organization.
This role is primarily based in the Netherlands, with a flexible hybrid working model that brings the team together at our Rotterdam office twice a week.
Belgium (Leuven office) will also be considered as a possible location.
Your mission
Are you a strategic commercial leader who knows how to turn partnerships into measurable business growth? Do you have the experience and ambition to build a high-performing partner ecosystem, drive indirect revenue and shape the future of enterprise software in the Benelux market?
We are looking for a Sales Director (m/f/d) Channel & Alliances Benelux to lead and accelerate our indirect business across the full Digital Industries Software (DI SW) portfolio, including Mendix and Intelligence Center X (ICX).
This is a senior leadership position with a clear commercial mandate: grow our business through partners, develop strategic relationships and create an ecosystem that delivers meaningful outcomes for our customers.
As a member of the Benelux management team, you will play an active role in shaping the regional business strategy and contribute to the overall growth and success of the organization.
This role is primarily based in the Netherlands, with a flexible hybrid working model that brings the team together at our Rotterdam office twice a week.
Belgium (Leuven office) will also be considered as a possible location.
Your mission
- You will own the Benelux partner business and its indirect revenue plan, with a primary focus on growing Annual Recurring Revenue (ARR) through the reseller channel.
- You will develop a balanced and scalable partner ecosystem spanning resellers, service partners, strategic alliances and global system integrators. You will translate global and EMEA partner strategies into effective local execution, ensuring that our partners are equipped, engaged and successful in bringing our solutions to customers.
- Your scope covers the full DI SW portfolio, including Mendix and ICX. You will work closely with the two ICX Partner Managers in your team to ensure a coordinated approach to partner development and growth.
- Beyond the partner organization, you will be an important sparring partner to the Benelux leadership team, helping shape commercial priorities, business planning and the operating model.
What You Will Do
- Drive indirect revenue growth
- Own the Benelux indirect revenue plan and deliver ARR growth through the reseller channel.
- Define partner targets and establish joint business plans with key partners.
- Build a healthy partner pipeline and drive partner-sourced and partner-influenced opportunities through to closure.
- Work closely with Sales and Customer Success to manage pipeline, forecasting and execution.
- Establish clear rules of engagement between direct and indirect sales teams, proactively managing potential channel conflicts in strategic accounts.
- Develop a high-performing partner ecosystem
- Recruit, onboard and activate new partners, with a clear mandate for partner acquisition.
- Develop existing reseller relationships and increase their contribution to the business.
- Strengthen the service partner ecosystem, working with partners such as ATS, Bterion (Capgemini), Index (Accenture) and CloudZen.
- Support the development of Build partners, as part of the broader ecosystem strategy.
- Drive partner performance, engagement, customer references and successful partner-led renewals.
- Lead strategic alliances and global system integrators
- Own and develop strategic relationships with global system integrators, with Capgemini as the first priority, followed by Accenture, TCS, Deloitte and KPMG.
- Identify opportunities to increase joint business, expand market reach and deliver customer value through these relationships.
- Align local priorities with global and EMEA alliance and partner organizations.
- Lead and develop your team
- Lead and develop a team of partner managers, including two ICX Partner Managers.
- Ensure alignment across the partner organization and the broader commercial organization.
- Depending on the final organizational scope, potentially lead the New Business Sales team, including its manager, responsible for developing a data- and AI-driven new business lead engine.
- Build a culture of accountability, collaboration and performance.
- Shape the Benelux business
- Be an active member of the Benelux management team, contributing to strategy, planning and business performance.
- Translate global and EMEA partner programs into effective local execution.
- Collaborate with global and regional partner organizations, Marketing, Sales Operations and other stakeholders in a matrix environment.
- Bring market and partner insights into the business to identify new growth opportunities.
How Success Will Be Measured
Your primary measure of success will be the growth of the indirect partner business across Mendix, ICX, simulation and the wider DI SW portfolio.
You will also contribute to the overall Benelux ARR target, working collaboratively with the management team.
Key performance indicators include:
Your primary measure of success will be the growth of the indirect partner business across Mendix, ICX, simulation and the wider DI SW portfolio.
You will also contribute to the overall Benelux ARR target, working collaboratively with the management team.
Key performance indicators include:
- Indirect ARR growth and achievement of the partner revenue plan.
- Partner-sourced and partner-influenced pipeline, including conversion.
- Growth in the number of active and productive partners across the Sell, Service and Build motions.
- Partner performance against jointly agreed business plans.
- Customer success, renewals and customer references in partner-led accounts.
- Profound experience in enterprise software, including significant experience in channel, partner or alliance leadership.
- Extensive Leadership experience, ideally including leading managers and developing high-performing teams.
- A background in a large enterprise software organization, with experience operating successfully in a complex, international matrix environment.
- A proven track record of growing business through resellers, service partners and global system integrators.
- Demonstrated success in recruiting, onboarding and developing strategic partners.
- Practical experience managing the commercial dynamics and potential tensions between direct and indirect sales.
- Experience owning commercial targets, partner pipelines, forecasting and joint business planning.
- Strong commercial and strategic leadership, combined with a hands-on approach to execution.
- The ability to build trusted relationships at executive level, both internally and externally.
- A collaborative mindset and the ability to influence across organizational boundaries.
- Strong business acumen and a data-driven approach to performance management.
- The ability to translate strategy into clear priorities, measurable targets and tangible results.
- Excellent communication and stakeholder management skills.
- Fluent in Dutch and English.
- French is an advantage.
Additional Experience That Would Be Valuable
We are Siemens: At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!
Our Benefits & Rewards
The total cash compensation range for this position is 197.200 EUR to 374.800 EUR with approx. 50% of this being comprised of an annual incentive target (100% achievement). The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/
We value equal opportunities and welcome applications from people with disabilities.
At Siemens, we believe people who've had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Siemens Software. Transform the Everyday
#SaaS
- Experience in discrete manufacturing or process industries.
- Exposure to sectors such as Public, Academic, Banking, Insurance or Services.
- Familiarity with low-code platforms, industrial software, simulation or data and AI solutions.
- Knowledge of the industries and markets in which Siemens Digital Industries Software operates.
We are Siemens: At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!
Our Benefits & Rewards
The total cash compensation range for this position is 197.200 EUR to 374.800 EUR with approx. 50% of this being comprised of an annual incentive target (100% achievement). The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/
We value equal opportunities and welcome applications from people with disabilities.
At Siemens, we believe people who've had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Siemens Software. Transform the Everyday
#SaaS
