Sales Director (Remote)

UK Sales Director – SaaS & Ecommerce

Location: London / Greater London, UK

Work Arrangement: Remote

Experience: 8+ years in sales

Role Overview

A venture-backed SaaS company is seeking a UK Sales Director to establish and lead its commercial presence in the UK.

This is a first-in-region hire with responsibility for winning new business among ecommerce brands and third-party logistics (3PL) providers, while developing strategic partnerships with systems integrators (SIs) and independent software vendors (ISVs).

You will own the UK go-to-market strategy, build pipeline from the ground up, recruit local technical sales support and help establish the foundations for a growing UK team. The role offers a progression path into broader regional leadership as the market develops.

Key Responsibilities

• Own new-business sales across UK ecommerce brands and 3PL providers, managing complex consultative sales cycles from prospecting through to close.
• Build and develop a UK partner programme, establishing relationships with relevant SIs and ISVs to generate pipeline and expand market reach.
• Generate pipeline through outbound prospecting, partner channels and marketing initiatives.
• Engage operations, supply chain and ecommerce leaders, using value-based selling to identify business challenges and demonstrate measurable commercial impact.
• Qualify opportunities against the ideal customer profile (ICP), prioritising high-value accounts and maintaining disciplined sales execution.
• Apply established sales methodologies such as MEDDIC, MEDDPICC, Challenger or equivalent to qualify opportunities, manage forecasts and progress deals.
• Recruit and work closely with a UK-based Solutions Engineer to support technical discovery, demonstrations and customer engagement.
• Establish the commercial foundations for future UK team expansion and leadership.

Requirements

• 8+ years of sales experience with a proven record of closing complex, consultative deals.
• Experience launching or building a new market, ideally for a US-headquartered SaaS business.
• Background in ecommerce, order management systems (OMS), fulfilment, product information management (PIM), or channel connectivity.
• Proven ability to generate pipeline independently through outbound sales and relationship development.
• Strong understanding of value-based selling and the ability to quantify business impact.
• Experience using structured sales methodologies such as MEDDIC, MEDDPICC, Challenger or equivalent.
• Strong commercial judgement and disciplined opportunity qualification.
• Based in London, Greater London or the surrounding area.
• Entrepreneurial approach, comfortable building a market with limited existing infrastructure.

Preferred Experience

• Developing partner or channel programmes alongside direct sales activities.
• Selling OMS or integration platforms to ecommerce brands, 3PLs or marketplace operators.
• Existing relationships across the UK ecommerce, logistics, agency or technology partner ecosystem.
• Experience as the first commercial hire in a new region.
• Previous team leadership or management experience.
• Using AI tools to improve sales productivity and processes.

Company & Product

The business provides an AI-enabled enterprise order operations platform for ecommerce brands and 3PLs. Its technology connects orders, inventory, products, fulfilment and exceptions across sales channels and logistics partners through more than 300 integrations.

The platform is designed to replace fragmented middleware, integration platforms and legacy order management systems, helping businesses reduce operational costs, improve fulfilment accuracy and expand into new sales channels.

The company is venture-funded, headquartered in Seattle, with a significant presence in the San Francisco Bay Area.