Sales Enablement Associate / Founder's Associate

Why am I looking for my first hire:

Demand has outgrown what my network of external delivery partners and I can handle. At the same time, my ambition is to build a consultancy firm that solves commercial challenges for SaaS & AI companies. That's why I'm hiring for this role.

Shortly about the company:

I'm Nils Brosch (SaaS.eu.com B.V.), a B2B SaaS and AI sales consultant, trainer and coach. I help post-product-market-fit companies, mostly Series A and up across the Benelux and DACH, build repeatable sales processes and stronger sales teams.

Before consulting, I co-founded two software and tech companies that went on to employ more than 400 people. Over the last seven to eight years I've worked with 140+ companies on a consulting, fractional, training and coaching basis.

My approach is diagnostic first, grounded in 1,400+ manually reviewed sales calls and my own frameworks for discovery, coaching and commercial maturity.

What you'll do:

You'll work directly with me on client delivery and own a growing share of it yourself.

• Design trainings. Build new training programs and customise existing ones to each client's sales motion, market and team.
• Develop coaching concepts. Come up with new formats, exercises and frameworks that make coaching stick.
• Run coaching trajectories. Take over ongoing coaching for reps and frontline managers, next to my senior engagements.
• Run commercial due diligence. Dig into a client's sales process, data and calls to find where deals really get stuck.
• Prepare coaching and training delivery. Review calls, build session materials and package programs so partner trainers can run them too.
• Build the knowledge base. Turn years of training content, frameworks and research into a structured, reusable library.

You'll use AI daily to do this faster and better, and you'll design materials that look as sharp as the thinking behind them.

Where this leads:

This role is a launchpad. After the first phase, you grow in one of two directions, based on where your strengths and ambition point:

1. Operations lead. Become the quarterback for the network of delivery partners I've built over the years: matching them to clients, running quality and keeping delivery on track.
2. Consultant, coach and trainer. Step in front of the room yourself. Run diagnostics, coach reps and managers, and deliver trainings under your own name.

We'll decide the direction together, once we both know what you're great at.

Who you are:

You've sold, or enabled people who sell, and you can explain why something works. At the same time you stay curious about what you don't know yet.

Must-haves

• 2+ years in sales or sales enablement and you are passionate about it
• Experience in a startup or scale-up of roughly 1 to 20 people, or you've been an entrepreneur yourself
• Excellent English, written and spoken
• Organised: you bring structure to messy content and keep many threads moving
• Ambition: you see yourself leading operations or coaching & training in a few years
• Curiosity: You’re always looking to sharpen your craft - whether through reading, listening to podcasts, or attending relevant meetups

You’ll stand out if you have the following skills

• Dutch and/or German (preferred, not required)
• You've coached people or facilitated trainings before
• Strong design skills: you make decks, handouts and visuals that look professional without a designer
• Strong AI skills: you already use AI tools to research, code, write, analyse and build, not just to summarise emails
• Experience with tools like HubSpot, Miro and Google Workspace

How we work:

• Hours: full-time. Prefer to start part-time? Let’s discuss.
• Location: hybrid, Amsterdam based. Remote is possible in principle, but as my first hire, regular face time is essential to get things off the ground