Sales Enablement Specialist

Job Title: Sales Enablement Specialist

Reporting To: Sales Enablement and Commercial Solutions Manager

Department: Group Sales

Location: Hybrid / As required by business operations

Role Purpose

The Sales Enablement Specialist equips Group Sales teams with the tools, training systems and commercial support needed to perform effectively. The role translates print, radio, TV with heavy focus on Digital products into saleable cross platform packages that meet advertisers’ business objectives.

Key Responsibilities

1. Commercial Solution Design & Packaging

· Design cross-platform offers that maximize reach, frequency, and effectiveness

· Ensure solutions are commercially viable, priced appropriately, and easy for sales teams to sell

· Attend where required product, programming, and concept development meetings

3. Sales Enablement Execution & Oversight

· Supervise the creation and rollout of sales playbooks, pitch decks, proposal templates, and solution guides

· Maintain library of approved commercial offers and bundles, Price Lists

· Ensure consistency of messaging, value articulation, and pricing logic across all platforms

4. Training & Onboarding Leadership

· Oversee onboarding and ongoing training focused on solution-based selling

· Equip sales teams to confidently sell cross-platform packages rather than siloed products

· Reinforce training through partnership with Sales Managers

5. Sales Tools, CRM & Process Discipline

· Supervise effective use of CRM systems and sales automation tools

· Ensure accurate setup, tracking, and reporting of bundled and integrated deals

6. Performance Monitoring & Commercial Insights

· Track performance of packages, bundles, and offers

· Identify what converts, scales, or underperforms and recommend refinements

· Provide Sales Leadership with insights to support coaching and revenue growth

7. Cross-Functional Coordination

· Work closely with Product, Programming, Marketing, Traffic, Finance, and IT to ensure solutions are executable as sold

· Act as the coordination point between inventory owners and sales execution teams

8. Continuous Improvement

· Monitor market, advertiser, and media trends to evolve commercial offerings

· Improve speed-to-market and effectiveness of new sales solutions

Qualifications & Experience

· Bachelor’s degree in Business, Marketing, Communications, or related field

· Minimum 5 years’ experience in media sales, sales enablement, or commercial planning

· Strong understanding of media inventory and Digital platforms

· Proficiency in CRM platforms (Salesforce preferred)

Core Competencies

· Ability to balance creativity with commercial discipline

· Structured thinker with hands-on execution capability

· Strong communication and stakeholder management skills

Key Performance Indicators (KPIs)

· Adoption and performance of integrated packages and bundled solutions

· Increased cross-platform penetration and average deal value

· Sales adoption of new products and concepts

· Improved advertiser outcomes and satisfaction