Sales Executive (SDR)

Sales Executive (SDR)

Location: Fully Remote

Hours: Full-time, UK business hours

Reports to: CEO

Experience: 1–3 years in outbound B2B sales

Salary: R25 000-R28 000pm + Comms

*PLEASE NOTE: MUST HAVE DONE SALES WITHIN THE RECRUITMENT INDUSTRY*

About the Business

An innovative early-stage technology business is developing an AI-powered sales coaching platform specifically for the recruitment industry.

The platform is designed to help recruitment businesses improve sales performance by analysing consultant calls, identifying coachable moments and providing leadership teams with clear, evidence-based insights into where their teams can develop.

The product is already being used by UK recruitment firms through an early-access programme, with the next version launching in October 2026.

The Role

This is the company's first dedicated sales hire. You will own the top of the funnel, opening conversations with founders, MDs, Sales Directors and L&D leaders across the UK recruitment market and converting those conversations into qualified demos.

You will work directly with the founding team, learn the product and market quickly, and help shape the sales playbook as the business grows.

If you enjoy speaking to people, are motivated by clear targets and want to play a key role in an early-stage business, this could be an excellent opportunity.

Key Responsibilities

Outbound Prospecting

• Run multi-channel new business outreach across phone, email and LinkedIn to UK recruitment agencies that match the ideal customer profile.
• Research target accounts and identify key decision-makers, including founders, CEOs, MDs, Sales Directors and Heads of L&D.
• Create and test personalised outreach sequences and identify messaging that resonates with recruitment leaders.

Introductory Screening Calls

• Conduct short 15–20 minute introductory calls to qualify prospects against the ideal customer profile.
• Understand the firm's size, market, desk model and key challenges.
• Identify poor-fit prospects early and disqualify them professionally.

Discovery Calls

• Run structured discovery calls to uncover prospects' coaching, training and performance challenges.
• Develop a clear understanding of the potential business case, decision-making process and key stakeholders.

Demo Booking & Handover

• Book qualified product demonstrations.
• Provide detailed notes and relevant prospect information to ensure each demo is tailored to the opportunity.
• Follow up promptly to maintain momentum and progress prospects through the sales process.

Pipeline & Reporting

• Maintain accurate CRM records, including activity, notes and pipeline stages.
• Report weekly on activity levels, conversion rates and market feedback.
• Share insights gathered from prospects with the founding and product teams.

What Success Looks Like

Once fully ramped, the indicative weekly targets are:

Activity

Weekly Target

Outbound touches – calls, emails & LinkedIn

c. 500

Live conversations with decision-makers

c. 50

Discovery calls completed

c. 10

Qualified product demos booked

c. 5

Targets are indicative and will be agreed as part of a structured ramp-up plan.

About You

Essential

• 1–3 years' experience in an outbound SDR, BDR or new business sales role, ideally within B2B SaaS.
• Confident and natural on the phone, with a proven ability to generate meetings through cold outreach.
• Comfortable using email and LinkedIn as part of a multi-channel sales approach.
• Strong questioning and listening skills, with the ability to qualify prospects honestly.
• Highly organised and disciplined, with the self-motivation to work remotely and consistently achieve activity targets.
• Strong written and verbal communication skills.

Desirable

• Knowledge of the recruitment industry, either through selling into recruitment businesses or working within the sector.
• Experience selling to founders, CEOs or senior leadership.
• Experience using CRM and sales engagement tools such as Pipedrive, LinkedIn or similar platforms.
• An interest in AI, sales training or coaching.

Why Join?

• Become the first dedicated sales hire within an early-stage technology business.
• Work alongside founders with extensive experience in recruitment sales and training.
• Help shape the sales strategy, messaging and processes as the business grows.
• Receive hands-on sales coaching from experienced recruitment sales professionals.
• Join a business with live customers and a product entering its next stage of growth.
• Enjoy the flexibility of a fully remote position.
• Work UK business hours from a remote environment.