Sales Funnel Building Specialist

Sales Funnel Building Specialist

Company Overview

We are a fast-growing performance marketing agency with a team of 130+ professionals specializing in growth marketing and client acquisition. The company works with a diverse range of businesses, including local service businesses, e-commerce brands, coaches, course creators, and information-based businesses.

The team focuses on building profitable marketing systems through lead generation, paid advertising, sales funnels, automation, and conversion optimization. Employees work in a collaborative, performance-driven environment with strong opportunities for learning, development, and career growth.

Mission

The mission of this role is to build, optimize, and continuously improve high-converting sales funnels that turn paid traffic into qualified leads, booked appointments, and customers.

The Sales Funnel Building Specialist will combine funnel strategy, landing page development, copywriting, CRO, tracking, and automation to ensure every stage of the funnel is technically sound, conversion-focused, and aligned with campaign objectives.

Responsibilities

• Build and optimize high-converting sales funnels and landing pages for local lead generation, e-commerce, information marketing, and coaching businesses.
• Build and manage funnels primarily through GoHighLevel and other funnel-building platforms.
• Set up end-to-end automations using GoHighLevel, Zapier, and related tools.
• Create and optimize funnel copy, headlines, hooks, CTAs, forms, and messaging based on conversion principles.
• Build responsive, mobile-first landing pages using HTML, CSS, JavaScript, and AI-assisted tools when needed.
• Set up email marketing campaigns and automated sequences through GoHighLevel.
• Set up payment and checkout automations where required.
• Implement and troubleshoot tracking, including Meta Pixel, UTM parameters, Google Tag Manager, CRM/webhooks, and form tracking.
• Analyze funnel performance metrics such as conversion rate, opt-in rate, booking rate, scroll depth, and form abandonment.
• Conduct and analyze A/B tests across headlines, layouts, CTAs, copy, offers, and visual elements.
• Identify conversion bottlenecks and make data-driven improvements to increase funnel performance.
• Collaborate with Strategists, Media Buyers, Account Managers, and Creative teams to ensure funnel messaging matches the target audience and advertising strategy.
• Troubleshoot forms, scripts, redirects, tracking, dynamic text, integrations, and automation issues.
• Maintain organized funnel assets, page variations, naming conventions, and documentation.
• Ensure funnels meet technical, design, branding, tracking, and QA standards.
• Build approximately 15–20 landing pages/funnel assets per month while maintaining quality and consistency.
• Stay current with CRO trends, funnel strategies, AI tools, and landing-page best practices.
• Provide performance insights and recommendations based on funnel data.

Requirements

• 1–2+ years of hands-on experience building and optimizing sales funnels or high-converting landing pages.
• Strong experience with GoHighLevel; experience with ClickFunnels or similar platforms is a plus.
• Strong understanding of sales funnels, CRO, lead generation, and conversion-focused design.
• Working knowledge of HTML, CSS, and JavaScript, with the ability to make independent code edits.
• Experience with Zapier and/or Make and building marketing automations.
• Experience with tracking and analytics tools such as Meta Pixel, Google Tag Manager, UTM tracking, CRM webhooks, and conversion tracking.
• Proven experience setting up and analyzing A/B tests and using performance data to improve conversions.
• Strong copywriting skills, particularly for headlines, hooks, CTAs, landing pages, and funnel messaging.
• Ability to understand and replicate an established brand voice with minimal feedback.
• Strong understanding of UX/UI and mobile-first landing page design.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and ability to QA funnels, tracking, forms, and integrations.
• Ability to manage multiple funnel builds and iterations simultaneously.
• Ability to work quickly while maintaining technical accuracy and design consistency.
• Strong written and spoken English.
• Ability to work collaboratively with Strategists, Media Buyers, Account Managers, and Creative teams.
• Must provide a portfolio or examples of previous funnel work, including performance results where available.
• Applicants should provide the opt-in rate and booking rate of their best-performing funnel.

Important: This is not a traditional website development role. The focus is specifically on building, optimizing, tracking, and automating sales funnels and individual landing pages designed to generate leads and conversions.

What We Offer

• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Ability to use Google Workspace and Microsoft Office tools
• Access to Zoom or equivalent video conferencing software

Position Description

Hours: 4PM - 1AM Beirut Time (9AM – 6PM EST)

Location: Remote - you can work from anywhere

Salary : $1,500 - $2,000 month