Sales Lead – Media Partnerships (DTC + FMCG)

Sales Lead – Media Partnerships (DTC + FMCG)

About the Role

We are looking for an experienced Sales Lead to drive and grow digital advertising revenue across established content platforms in the parenting, beauty, lifestyle and bridal segments.

The role focuses on building strategic partnerships with DTC and FMCG brands and media agencies, offering integrated digital media solutions to reach Indian women, mothers and beauty consumers.

Key Responsibilities

• Own and achieve monthly revenue targets across DTC and FMCG accounts.
  

• Build and maintain strong relationships with brand marketing leaders and media agencies.
  

• Identify and acquire new advertisers across baby care, beauty, personal care, food, supplements, health-tech and home essentials.
  

• Develop annual partnerships and account plans with key enterprise brands.
  

• Sell integrated media solutions, including branded content, custom IPs, influencer campaigns, video, native advertising, display, programmatic and SEO/GEO content.
  

• Build proposals, negotiate commercials and close multi-channel advertising deals.
  

• Manage the complete sales cycle, from prospecting and pitching to negotiation, closure and renewals.
  

• Maintain a healthy sales pipeline and provide quarterly revenue forecasts.
  

Required Experience & Skills

• 8–12 years of experience in digital media sales.
  

• Strong recent experience working with DTC and FMCG advertisers.
  

• Proven track record of achieving individual revenue targets.
  

• Strong network of brand marketers and media agency contacts.
  

• Experience with integrated digital advertising solutions, branded content, influencer marketing, display, video and programmatic campaigns.
  

• Ability to independently manage the complete sales cycle.
  

• Strong commercial, negotiation and relationship-management skills.
  

• Experience in annual partnership planning and revenue forecasting.
  

Preferred Experience

• Experience with women-focused, parenting, beauty or lifestyle digital publishers.
  

• Existing relationships with leading DTC beauty and baby-care brands.
  

• Understanding of influencer marketing, creator commerce and performance-led content models.
  

Role Structure

This is an individual-contributor role with no direct sales team reporting. The selected candidate will independently drive business development, client acquisition and revenue closures, with backend support from content, marketing and internal execution teams.

Success Expectations

• Activate brand and agency relationships and build a qualified pipeline during the first month.
  

• Start generating revenue from the second month.
  

• Build a strong quarterly pipeline and secure anchor brand partnerships.
  

• Develop long-term annual partnerships with key advertisers.