Sales Manager

Sales Leadership, Business Development & Revenue Growth

Are you an experienced and results-driven sales professional with a strong track record of driving revenue growth and leading sales teams?

Our client is seeking a Sales Manager to lead the sales function, own the sales pipeline from lead generation through closing and customer handover, and drive consistent revenue and customer acquisition across target markets. The ideal candidate is commercially minded, hands-on, comfortable working with targets, and able to build strong relationships with both individual and institutional customers.

Key Duties & Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute the sales strategy in line with the company's revenue and business goals.

• Set and manage monthly and quarterly sales targets for the team.

• Own the sales pipeline and ensure consistent movement of leads from prospecting through to closing.

• Monitor sales performance, conversion rates, revenue, deal value, and other key sales metrics.

• Lead negotiations and support the team in closing high-value and complex deals.

• Develop strategies to improve lead conversion, customer acquisition, and overall sales performance.

• Lead, coach, and motivate the sales team to achieve their targets.

• Set clear KPIs and conduct regular sales and performance reviews.

• Provide sales forecasts and regular performance reports to management.

• Use sales data and market insights to identify opportunities, challenges, and areas for improvement.

• Ensure sales activities and opportunities are accurately tracked in the CRM.

Business Development

• Identify and pursue new business opportunities across corporate, commercial, residential, and institutional markets.

• Build and maintain relationships with key decision-makers, corporate organisations, SMEs, property developers, institutions, and other potential customers.

• Develop and maintain a strong pipeline of prospective customers and business opportunities.

• Prepare and deliver proposals, presentations, and commercial pitches to prospective clients.

• Represent the company at relevant industry events, trade fairs, exhibitions, and business meetings.

• Develop referral channels and other opportunities that can generate new business.

• Work closely with the Marketing and Partnerships teams to convert campaigns, referrals, and partnerships into qualified sales opportunities.

• Gather customer and market feedback and share insights with leadership to support product, pricing, and market expansion decisions.

• Support the smooth handover of closed deals to the relevant Operations and Customer Success teams.

Ideal Candidate Profile

• 4+ years of experience in sales, business development, or a related commercial role.

• Proven track record of meeting or exceeding sales targets and delivering measurable revenue results.

• Experience managing and coaching a sales team.

• Strong B2B sales and negotiation experience.

• Experience managing a sales pipeline from prospecting through to closing.

• Based in Lagos, with a willingness to travel to other states when required.

• Direct experience in the Nigerian solar, renewable energy, or off-grid energy sector is a strong advantage.

• Experience selling solar products, energy solutions, infrastructure, or other technical products is a strong advantage.

• Experience selling to corporate or institutional customers is a strong advantage.

• Experience working in a fast-growing startup or technology-enabled business is a strong advantage.

Skills & Competencies

• Excellent negotiation, presentation, communication, and closing skills.

• Strong understanding of sales metrics, forecasting, and performance management.

• Comfortable working with CRM tools and sales reporting platforms.

• Familiarity with CRM, sales analytics, and pipeline management tools.

• Strong leadership, coaching, and team management skills.

• Strong business development and relationship management skills.

• Ability to use sales data and market insights to identify opportunities, challenges, and areas for improvement.

About Urehgab

Urehgab is more than a recruitment agency, we are a growth partner for innovative teams across Africa. We specialize in building high-performing sales, marketing, and operations teams for industries like tech, manufacturing, hospitality, education, and financial services. From executive search to strategic hiring campaigns, we help our clients hire smart and grow fast.