Sales Manager - Consumer & Channel

Riyadh, Saudi Arabia

Your mission:

The Consumer & Channel Sales Manager provides operational management of the Consumer Sales team in Saudi Arabia. They will be responsible for the achievement of quantitative and qualitative objectives of the team and provide specialist knowledge to both the sales team and KSA customers.

What you will do:

Sales strategy and business growth

• Develop and execute the annual consumer sales strategy in line with Saudi Arabia's business plan and regional objectives.
• Achieve annual, quarterly, and monthly sales targets, including revenue, volume, and profitability.
• Identify opportunities to grow the consumer printing business, particularly EcoTank and other home and small-office printing solutions.
• Develop growth plans by channel, customer, product category, and geographical region.
• Monitor market trends, competitor activity, pricing, and consumer demand to identify new opportunities.

Channel and distribution management

• Develop and manage relationships with distributors, master resellers, T2 partners, retail chains, and independent retailers.
• Expand the active partner base and improve productivity among existing partners.
• Identify new partners and reduce overdependence on a limited number of distributors or customers.
• Establish clear sales targets, account plans, joint business plans (JBPs), and performance reviews for key partners.
• Ensure healthy channel inventory, appropriate stock availability, and sustainable partner profitability.
• Monitor partner performance and implement corrective actions where targets are not being achieved.

Retail execution and sell-out development

• Drive consumer sell-out across key retail accounts and independent retail channels.
• Develop retail activation plans, promotional campaigns, product displays, and in-store visibility.
• Ensure effective product positioning, pricing compliance, merchandising, and availability across priority outlets.
• Work with retail account managers, promoters, and merchandisers to improve conversion and product recommendation.
• Conduct regular market visits across Riyadh, Jeddah, Dammam, and other priority cities.
• Track retail inventory and ageing to minimize excess stock, stock-outs, and channel loading.

E-commerce and omnichannel development

• Develop consumer sales through online retailers, marketplaces, and distributors' e-commerce platforms.
• Work closely with the online sales and marketing teams to improve product visibility, assortment, conversion, and promotional execution.
• Ensure accurate product listings, competitive pricing, and availability across online channels.
• Identify opportunities to expand Epson's consumer portfolio and increase online revenue contribution.

Forecasting, reporting, and commercial discipline

• Prepare accurate sales forecasts and maintain regular visibility of sell-in, sell-out, inventory, and pipeline performance.
• Review performance against the agreed business forecast, identifying risks and recovery actions early.
• Maintain accurate sales reporting and partner information in the designated CRM or sales management system.
• Monitor sales by customer, product, channel, and region to identify growth opportunities and underperformance.
• Manage commercial investments, rebates, promotional budgets, and partner incentives in line with agreed policies.
• Ensure sales growth is achieved without compromising margin, channel health, or commercial compliance.

Cross-functional collaboration

• Work closely with marketing to develop consumer campaigns, product launches, and retail activation programs.
• Coordinate with supply chain and distribution teams to secure stock availability and prioritize high-demand products.
• Collaborate with business units on product strategy, pricing, promotions, and new product introductions.
• Share market intelligence and competitor insights with regional management.
• Align with service and technical teams to ensure appropriate consumer support and customer satisfaction.

Leadership and capability development

• Lead, coach, and develop the consumer sales team and relevant field resources.
• Set clear individual objectives, KPIs, and performance expectations.
• Develop the capabilities of channel account managers and retail-facing teams through structured coaching and training.

• Promote accountability, ownership, disciplined execution, and cross-functional teamwork.

What we ask for:

• Experience of, or acceptance of working in a matrix organisation and use of centrally resourced functions
• 2-3 years+ experience in a sales leadership or team management role.
• Strong knowledge of the Saudi consumer electronics and/or IT hardware landscape.
• Experience working for a multinational organisation is preferred
• Strong commercial negotiation, account management, and business planning capabilities
• A track record of sales results demonstrating customer portfolio growth.
• Good record of academic achievement
• Fluent in Arabic and professional level spoken and written English skills

What we offer:

Our benefits

In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first.

Our heritage

We aspire to be an indispensable company, trusted throughout the world for our commitment to openness, customer satisfaction and sustainability. We respect individuality while promoting teamwork, and we are committed to delivering unique value through innovative and creative solutions.

Our commitment to the environment

We all have a role to play in building a better future. For Epson, being a sustainable company means being mindful of every aspect of our organisation – from the smallest lightbulb to the largest factory. It fuels our innovation, drives our growth, motivates our workforce and, ultimately, to contribute to society.

Our people

We believe a healthy culture, strong values, teamwork and contribution from a diverse range of individuals will help us to strive for excellence.

Our brand

Ranked by Clarivate Analytics as a Top 100 Global Innovator brand for the last seven years running.