Sales Manager Critical Power (UPS) - remote

Socomec is a leading European family-owned company specialised in critical power and energy solutions. With a strong focus on innovation, service and sustainability, Socomec supports customers in ensuring business continuity, digitalisation and the energy transition.

Key Information

• Location: Netherlands (hybrid/nationwide)
• Reports to: Managing Director
• Travel requirement: approx. 75% within the Netherlands

Organisational Positioning

Reports to: Managing Director

Total team size: 5 FTE

• Inside Sales Engineers / Account Managers
• Commercial After-Sales Team

Close collaboration with:

• PSM Sales Management
• Expert Services & Service Organisation
• Energy Storage & Business Applications
• International Key Account and Marketing Teams

Key Responsibilities

Commercial & Strategic

• Develop and execute the Dutch Critical Power strategy for UPS, STS and service solutions
• Deliver revenue and margin targets in line with company objectives
• Position Socomec as a strategic partner for mission-critical power solutions
• Monitor market developments, technology trends and competitive landscape

Personal Commercial Responsibility

• Personally responsible for a selection of strategic key accounts within Critical Power
• Actively manage and further develop these accounts at management and executive level
• Define and execute account plans focused on growth, cross- and upselling (systems and services)
• Safeguard long-term relationships, contract positions and customer satisfaction
• Act as commercial lead for complex tenders and large-scale projects

Sales Leadership & People Management

• Lead, coach and develop the Critical Power sales and after-sales team (5 FTE)
• Define individual targets and KPIs
• Conduct performance and development reviews
• Build a professional, high-performing and motivated team
• Escalate commercial risks and opportunities to local and international management

After-Sales & Services

• End-responsible for the commercial sales of after-sales services (maintenance contracts, upgrades, lifecycle services)
• Lead and further develop the commercial after-sales team
• Structurally increase service and contract-based revenue
• Close alignment with the service organisation to maximise commercial opportunities

Channel & Partner Development

• Develop and manage a specialised partner and VAR/VAD network for UPS and services
• Responsible for channel strategy, pricing guidelines and partner development
• Ownership of channel targets and joint business plans

Forecasting & Reporting

• Forecasting and pipeline management using CRM (Salesforce)
• Consolidation of monthly forecasts and management reporting
• Active contribution to product launches, pricing policies and marketing initiatives

Education & Experience

• Bachelor’s or Master’s level education, preferably in Electrical or Electronic Engineering
• Minimum 5 years of commercial management experience within Critical Power / UPS
• Proven experience in selling UPS, STS and service solutions
• Experience in key account management and strategic customer development
• Familiar with both project sales and channel-based business

Languages

• Dutch: Fluent
• English: Fluent