Sales Manager for Regulated Industries

What you'll bring

You are a sales leader with deep expertise in Financial Services, Telecommunications, or Media — and a proven track record leading enterprise teams in complex, regulated markets. You lead with strategic thinking and emotional intelligence, facilitating business transformation and developing high-performing teams through financial acumen.

• Enterprise sales management experience in Financial Services, Telecommunications, or Media, with direct accountability for pipeline, bookings, and revenue performance.
• Deep familiarity with sector priorities — AI adoption, operational resilience, regulatory compliance, and cloud transformation — and how they shape executive investment decisions.
• Confidence engaging C-suite stakeholders and the ability to develop this capability across your team.
• A track record of building consistent, predictable team performance through structured account planning, forecast discipline, and operating rhythm.
• A practical approach to AI — you use automation and AI tools in daily workflows, design effective prompts, prototype solutions, and take responsibility for the quality and accuracy of AI-generated outputs.
• Degree not required for this role.

What you'll build

You will lead SAP's Financial Services, Telecommunications, and Media business in the UK — fostering industry growth strategy and leading a high-performing Account Executive team.

• Define and execute industry growth strategies aligned to SAP's cloud, Business Suite, and AI priorities.
• Build, coach, and develop Account Executives, creating a culture of accountability, continuous improvement, and execution excellence.
• Drive pipeline generation, bookings growth, and forecast accuracy through rigorous opportunity inspection and deal governance.
• Strengthen executive relationships across strategic accounts, engaging at Board and C-suite level to shape long-term transformation agendas.
• Partner across Customer Success, Services, Industry Advisory, Marketing, Business AI, and the Partner Ecosystem to deliver value-led customer outcomes.
• Identify and develop future leaders through structured coaching, mentoring, and succession planning.

Where you belong

The CSI team is part of SAP's UK Market Unit, focused on growing SAP's presence across Financial Services, Telecommunications, and Media — combining deep industry knowledge with commercial purpose across AI, cloud transformation, and regulatory change. SAP's expanding cloud and Business AI portfolio makes this a pivotal moment to shape strategy in sectors at the heart of the UK's digital economy. This role is based in London, with a hybrid working arrangement.

Equal Employment Opportunity (EEO) Statement

Our company does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or complete your application, please send an email with your request to the Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.