Sales Planning Manager

About Amy’s

At Amy’s Kitchen, we're more than just a food company—we're a family-owned, proudly independent organic, and vegetarian food company on a mission. As a Certified B Corporation®, our purpose is clear: to make it simple and enjoyable for everyone to eat well.

We're committed to crafting authentic, mouthwatering dishes using only the finest organic ingredients sourced with care. From farm to table, we ensure top-notch quality in every bite, making healthy eating accessible and convenient for all. At Amy’s, we're not just serving meals; we're serving up a taste of goodness, one delicious dish at a time.

Perks are as delicious as our meals!

Comprehensive health plans with Medical, Dental, and Vision coverage, plus Flexible Spending Accounts. Mental health support with Modern Health to nourish your and your family’s mental well-being. 401(k) Retirement Plan with employer match and Financial Wellness support at no cost to plan for the future. Referral Rewards and Scholarship Program to celebrate and invest in our teams. Tuition Reimbursement Program to fuel your educational pursuits. Paid parental leave for new parents. Paid Time Off for vacations and sick days, with 9 paid US Holidays annually to savor those special moments. Amy's product discount reimbursement to keep your pantry stocked, plus remote gym discounts to keep you moving and grooving! Join us and indulge in a career where the benefits are as fulfilling as our food!

Bay area California Compensation: $97,600 to $146,400.

• Other locations will be subject to a lower range.

The Sales Planning Manager supports the Sales team with the analysis and planning discipline needed to deliver the annual plan. This role works with Sales to manage the sales forecast and track pacing to plan by account, provides ongoing trade promotion analysis, and monitors trade spend so that overspend and underspend are found early and explained. Reporting to the Director of Customer Strategy & Planning, this role partners with Sales, Finance, and Marketing to keep plans accurate and reconciled, and supports the Director on trade investment decisions. This role requires strong analytical skills, sound commercial judgment, and the ability to drive alignment without direct authority.

ESSENTIAL RESPONSIBILITIES (Includes, but is not limited to the following):

SALES PLANNING & FORECAST MANAGEMENT

• Run the annual sales planning process on a set calendar: collect inputs, manage timelines, and confirm that plans tie to company volume and revenue objectives.

• Partner with Sales to build and maintain account-level sales plans that align customer strategies, distribution goals, and approved trade investment levels.

• Work with Sales to manage the sales forecast and track pacing to the annual plan by customer and channel; identify which accounts are falling short or overdelivering, and report results to Sales on a regular cadence.

• Partner with Sales to keep the sales pipeline accurate, so that line review status, distribution decisions, and investment commitments are current at all times.

• Reconcile commercial inputs across Sales, Marketing, and Finance so that all systems of record show the same plan; explain variances to plan to leadership, including root causes and recommended corrective actions.

TRADE PROMOTION ANALYSIS & MANAGEMENT

• Provide the Sales team with ongoing trade promotion analysis, including post-event lift, ROI, and efficiency, and use the results to improve future plans.

• Build promotional calendars with Sales that meet the trade investment guardrails set by the Director, including minimum net unit pricing, efficiency, and ROI.

• Partner with RGM to confirm that planned promotions meet guardrails before approval and escalate exceptions to the Director.

• Monitor trade spend against budget by customer and channel on a proactive basis; identify which customers drive overspend or underspend and why, and recommend actions before the variance grows.

• Support Finance with monthly analysis and insights on variances to plan from a trade spend perspective, including which customers are over and which are under.

CROSS FUNCTIONAL COLLABORATION & PROCESS IMPROVEMENT

• Build strong working relationships with Sales, Brand Marketing, Finance, and Analytics counterparts to make sure plans are well-informed and executed.

• Develop clear internal reporting on forecast pacing, trade spend, and retail distribution for Sales and leadership.

• Identify and fix process gaps that slow planning, reduce data accuracy, or create rework; document standard processes and planning tools.

It is the responsibility of all employees to uphold the mission of the Amy’s Food Safety and Quality Policy. This includes following all Food Safety and Sustainability programs and participating in all required training.

QUALIFICATIONS

EDUCATION and/or EXPERIENCE

• Bachelor's degree (B.A. or B.S.) from a four-year college or university or equivalent experience..

• 5+ years of experience in sales planning, trade marketing, revenue management, demand planning, or commercial analytics in CPG, preferably food and beverage.

• Strong analytical skills with demonstrated ability to interpret sales, financial, and trade data, identify trends, and translate insights into clear recommendations.

• Hands-on forecasting experience, including building, maintaining, and tracking account-level sales forecasts against plan.

• Working knowledge of CPG sales channels (natural/specialty distributors such as UNFI and KeHE, and omnichannel retailers such as Walmart, Target, and Amazon) and of trade investment, promotional planning, and customer planning processes.

• Proven ability to partner cross-functionally across Sales, Marketing, Finance, and Supply Chain and to drive alignment without direct authority.

• Strong written and verbal communication skills, including the ability to turn analysis into clear presentations and recommendations for leadership.

• Excellent organizational and project management skills, with the ability to manage multiple deadlines in a fast-paced environment.

• Advanced Microsoft Excel (large data sets, model building) and PowerPoint skills; experience with trade management systems (Telus), demand planning tools (Arkieva), syndicated category data (Bedrock, SPINS, Circana/IRI), and/or BI platforms preferred.

LANGUAGE SKILLS

· Ability to read, analyze, and interpret business documents, reports, and data.

· Strong written and verbal communication skills with ability to translate complex data into clear, actionable insights for stakeholders at all levels.

MATHEMATICAL SKILLS

· Ability to calculate and interpret figures including discounts, percentages, trade rates, ROI, and financial projections.

REASONING ABILITY

· Ability to solve practical business problems and manage a variety of variables in situations where standardization may be limited. Ability to interpret instructions provided in written, oral, or data-driven form.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

TRAVEL

Minimal; as required based on business needs.

REMOTE OR HYBRID WORK OPTION

Yes