Sales Representative (m/f/d) – Sweden

About SegenSolar

SegenSolar is a leading global distributor of solar photovoltaic (PV) and battery energy storage solutions, supplying installers and resellers with high-quality products, technical expertise and innovative digital tools.

With over 20 years of experience in the UK and more than a decade of established operations in Europe and South Africa, Segen has built a strong international presence and reputation within the renewable energy industry.

We continue to expand our European business, driven by strong customer and supplier partnerships, commercial expertise and a commitment to delivering exceptional service.

Introduction

We are seeking an experienced, commercially driven B2B Sales Representative to accelerate growth in Sweden through new customer acquisition, account development and profitable revenue growth.

This is a home-based role combining proactive prospecting, account management and regular customer visits (typically 1–2 days per week). You will have the autonomy to develop your territory and directly influence our success in Sweden, supported by an established international business and wider European sales team.

We value proven sales ability, commercial judgement and a results-driven mindset. Experience in solar PV, battery storage or renewable energy is advantageous but not essential — we welcome successful B2B sales professionals from other industries.

Requirements

• Native or fluent Swedish, with professional-level English
• 5+ years’ B2B sales experience preferred, with proven success in winning new business and achieving targets. Solar PV, battery storage or technical/wholesale sales experience advantageous, not essential
• Strong communication, negotiation and relationship-building skills
• Proactive, highly self-motivated, and driven to achieve KPIs and targets
• Self-disciplined, organised and trustworthy, with the ability to manage time and pipeline independently in a fully remote role
• Proficient in CRM systems, Microsoft Office and digital sales tools
• Legal right to work in Sweden (no visa sponsorship available)

Responsibilities

• Proactively develop your territory through outbound calls, emails and customer visits, building a strong pipeline for sustainable, profitable growth
• Convert leads into customers and expand business with existing accounts
• Continuously build a broad, diversified customer base across your territory – rather than relying on a small number of key accounts for most of your revenue
• Present and promote our product portfolio to residential and commercial installers and resellers, supported by product training
• Negotiate pricing, upsell and cross-sell to win market share from competitors
• Prioritise quality, profitable orders – protecting margin rather than winning business through heavy discounting
• Maintain regular contact with customers throughout the sales cycle and aftersales journey
• Develop trusting relationships with new and existing customers
• Manage your customer portfolio, pipeline and retention
• Understand customer requirements and propose suitable solutions
• Use product and industry knowledge to respond to customer enquiries
• Achieve monthly sales, gross profit targets and activity KPIs
• Accurately record calls, meetings and pipeline updates in CRM
• Deliver customer training and product demonstrations using our reseller portal
• Log competitor intelligence to support market strategy
• Maintain contact with each customer at least monthly
• Liaise with Finance to open new trade accounts and apply for trading terms
• Provide feedback to management for continuous improvement

Job Competencies – Technical

• Strong preparation and execution of sales calls and meetings
• Ability to learn technical product ranges, including battery storage (BESS) and solar PV, quickly and confidently
• Ability to identify and follow up real opportunities professionally
• Full driving licence and access to a suitable vehicle for regular customer visits. The role includes a monthly car allowance; a company car is not provided.

Job Competencies – Behavioural

• Tenacious, resilient and proactive
• Persuasive, confident negotiator
• Ability to prioritise workload effectively
• Highly self-motivated with strong attention to detail
• Trustworthy and accountable, with the integrity to perform consistently while working remotely and largely unsupervised

What We Offer:

• Attractive compensation package including a competitive base salary, uncapped commission, a monthly car allowance, a home-office allowance, and additional employer-funded benefits.
• High levels of autonomy and the opportunity to build and develop your sales territory.
• Exciting projects and an international working environment with great colleagues.
• A company culture where new ideas are welcomed and decisions are made quickly.
• Excellent development and career growth opportunities within a dynamic and rapidly growing business.
• The opportunity to play a key role in driving SegenSolar’s success in Sweden and delivering measurable results.

Join Our Team!

Apply now via our careers portal and submit your application, including your salary expectations. We look forward to receiving your application and getting to know you!