Salesforce Functional Lead (Financial Services Cloud)
Location: Toronto, ON
Work Model: Hybrid (2 days onsite per week)
Overview
We are seeking a Senior Salesforce Functional Lead to join a large-scale enterprise CRM transformation program within the financial services industry. This role will support a large Salesforce Financial Services Cloud environment in Canada and play a key role in delivering innovative, customer-focused solutions across multiple business lines.
The ideal candidate is a strategic thinker with deep Salesforce expertise, strong business acumen, and proven experience leading enterprise-scale Salesforce initiatives within highly regulated environments.
Key Responsibilities
Business Engagement & Requirements Leadership
• Partner closely with business stakeholders to understand customer journeys, business processes, and operational requirements.
• Lead discovery workshops, solution sessions, and requirement refinement activities.
• Translate business needs into clearly defined functional requirements, epics, and features.
• Identify opportunities to optimize processes and automate workflows using Salesforce capabilities.
• Ensure alignment between business objectives and proposed Salesforce solutions.
Solution Design & Strategic Consulting
• Leverage Salesforce Financial Services Cloud best practices to design scalable and sustainable solutions.
• Develop proof-of-concepts and demonstrate proposed solutions to business stakeholders.
• Collaborate with architecture teams to ensure alignment with enterprise standards and governance requirements.
• Assess dependencies across legacy systems, data platforms, and integration points.
• Recommend reusable solutions that support long-term business and technology objectives.
Agile Delivery Leadership
• Guide functional team members in converting business requirements into actionable user stories.
• Work closely with Product Owners, Developers, Architects, and QA teams throughout the delivery lifecycle.
• Support backlog prioritization and release planning activities.
• Define business success metrics, acceptance criteria, and KPIs.
• Ensure functional requirements are delivered with quality and consistency.
Change Enablement & Continuous Improvement
• Drive continuous improvement initiatives focused on efficiency, automation, and user experience.
• Support change management, training, and adoption activities.
• Provide leadership and mentorship to functional team members.
• Act as a trusted advisor to business and technology stakeholders.
Required Qualifications
• Bachelor’s degree in Engineering, Computer Science, Information Technology, Business, or a related field.
• 5+ years of experience serving as a Salesforce Functional Lead, Business Lead, or Solution Lead.
• 3+ years of experience within banking, financial services, or another highly regulated industry.
• Deep expertise in Salesforce Financial Services Cloud (FSC), including Sales Cloud and/or Service Cloud.
• Proven experience leading enterprise Salesforce implementations at scale.
• Strong understanding of customer lifecycle management, banking processes, regulatory requirements, and compliance considerations.
• Experience working with integrations involving core platforms, enterprise applications, and data ecosystems.
• Exceptional stakeholder management skills with the ability to influence executives, business leaders, and technical teams.
• Strong experience working in Agile delivery environments.
• Hands-on experience with Jira, Confluence, DevOps processes, and enterprise delivery methodologies.
Preferred Qualifications
• Salesforce certifications, particularly Financial Services Cloud-related certifications.
• Experience supporting large CRM transformation programs.
• Experience designing solutions across multiple business units and customer channels.
• Familiarity with enterprise architecture governance and design review processes.
What We’re Looking For
• Strong communicator who can bridge business and technical teams.
• Strategic problem solver with a consultative mindset.
• Ability to challenge assumptions and drive business value through technology.
• Experience operating in complex, fast-paced enterprise environments.
• Passion for delivering scalable Salesforce solutions that improve customer and employee experiences.