Salesforce Marketing Cloud- Personalisation Developer(6-9yrs)

This is a remote position.

Job Description: Salesforce Marketing Cloud – Personalization Developer

Job Summary

We are looking for an experienced Salesforce Marketing Cloud Personalization Developer with 6+ years of experience in Salesforce Marketing Cloud and customer personalization technologies. The ideal candidate should have strong hands-on experience in Salesforce Marketing Cloud Personalization (formerly Interaction Studio / Evergage), real-time customer engagement, behavioral tracking, audience segmentation, and personalized customer experiences across web and digital channels.

The candidate will be responsible for designing, developing, implementing, and optimizing personalized customer journeys and experiences using customer behavioral data, real-time events, integrations, and personalization strategies.

Key Responsibilities

• Design, develop, and implement personalized customer experiences using Salesforce Marketing Cloud Personalization.
  

• Configure and manage web and mobile personalization campaigns, experiences, and targeted content.
  

• Implement website tracking, behavioral event collection, identity resolution, and customer profile management.
  

• Develop and configure campaigns, segments, triggers, and real-time personalization strategies based on customer behavior.
  

• Configure and maintain Sitemap implementations, event tracking, catalog objects, and interaction models.
  

• Develop and maintain JavaScript-based customizations for tracking, campaign execution, and dynamic content delivery.
  

• Integrate Salesforce Marketing Cloud Personalization with Salesforce CRM, Marketing Cloud Engagement, and other enterprise applications.
  

• Work with REST APIs, web services, and data integration mechanisms to enable seamless data exchange.
  

• Build audience segments using customer attributes, behavioral signals, and engagement data.
  

• Implement Einstein-powered recommendations, predictive personalization, and product or content recommendations where applicable.
  

• Collaborate with marketing, business, analytics, and technical teams to translate business requirements into technical solutions.
  

• Troubleshoot tracking issues, campaign execution problems, integration failures, and personalization defects.
  

• Monitor campaign performance, conduct A/B testing, and optimize customer engagement and conversion rates.
  

• Ensure data quality, implementation accuracy, performance, and adherence to privacy and consent requirements.
  

• Participate in technical discussions, code reviews, documentation, testing, and production deployments.
  

Required Technical Skills

• Salesforce Marketing Cloud Personalization: Strong hands-on implementation and development experience.
  

• JavaScript: Proficiency in JavaScript for custom tracking, event handling, and personalization implementations.
  

• Web Technologies: Working knowledge of HTML, CSS, DOM manipulation, browser events, and web application behavior.
  

• Sitemap Configuration: Experience implementing and maintaining sitemaps, event tracking, and web personalization tracking.
  

• Campaign Development: Experience configuring campaigns, experiences, triggers, and personalized content.
  

• Segmentation: Knowledge of audience segmentation, behavioral targeting, customer profiles, and real-time personalization.
  

• APIs and Integrations: Experience with REST APIs, JSON, web services, and third-party system integrations.
  

• Data Management: Understanding of customer data models, identity management, behavioral data, and catalog data.
  

• Salesforce Ecosystem: Experience integrating Salesforce Marketing Cloud Personalization with Salesforce CRM and other Salesforce products.
  

• Testing and Troubleshooting: Ability to debug JavaScript, validate tracking implementations, and resolve integration issues.
  

Preferred Skills

• Experience with Salesforce Marketing Cloud Engagement, Journey Builder, Data Extensions, and Contact Builder.
  

• Exposure to Salesforce Data Cloud and customer data activation.
  

• Experience with Einstein recommendations, predictive models, and AI-driven personalization.
  

• Knowledge of consent management, cookie handling, privacy requirements, and customer identity resolution.
  

• Experience with e-commerce personalization, product recommendations, and digital customer experience optimization.
  

• Familiarity with Git, CI/CD processes, Agile methodologies, and release management.
  

Experience and Qualifications

• 6+ years of overall experience in Salesforce Marketing Cloud, personalization platforms, or related digital marketing technologies.
  

• Strong hands-on experience with Salesforce Marketing Cloud Personalization implementations.
  

• Proven experience in JavaScript-based customization, event tracking, and integration development.
  

• Experience delivering personalization solutions in enterprise environments.
  

• Excellent analytical, debugging, problem-solving, and communication skills.
  

• Ability to work independently in a remote, client-facing project environment.