San Francisco Communications Representative, Expert

Requisition ID # 175160

Job Category: Corporate Affairs / Communication

Job Level: Individual Contributor

Business Unit: Customer & Corporate Affairs

Work Type: Hybrid

Job Location: San Francisco; Oakland

Department Overview

The Marketing and Communications function develops, executes and oversees a broad spectrum of strategic integrated communications initiatives, provides communications counsel and support to all lines of business, and manages the corporate branding program at PG&E.

Position Summary

The San Francisco communications representative, expert will focus on supporting the communications programs for PG&E’s San Francisco effort that align with the company’s performance goals and mission. This person will manage all aspects of the earned media landscape, including acting as a company spokesperson, and leading regional emergency response communications with media as needed.

The role will be responsible for the planning, development, delivery, and dissemination of various PG&E communications programs through internal, external, executive, media, and/or online communications; developing and coordinating communications strategies and initiatives with the goal of sustaining and advancing PG&E’s reputable products and services with various stakeholders including but not limited to customers, clients, the general public, and employees; and collaborating and consulting with PG&E’s lines of business (LOB) and numerous external stakeholders to provide timely, relevant, consistent, and unified corporate information and message regarding PG&E issues, programs and operations, which could include news releases, media opportunities and press conferences.

The San Francisco Communications Lead will provide communications support and counsel to the San Francisco Project Management Office by identifying proactive media opportunities, evaluating potential media pitches and helping escalate customer or operational issues that could result in media attention or by mitigating issues raised by media. The focus will be on telling our story of reliability and safety progress in San Francisco that encompasses both the big picture (PG&E’s 120-year plus history in the city and our continued and ongoing work for our customers) as well as the local projects where our work (including our field personnel and our blue trucks in the street) provide visual and visceral assurance that we are laser focused on making improvements.

This person will also utilize their expertise as strategic communicator to facilitate and build strong cooperative relationships with others to guide key decisions within the company, and to package and present information persuasively for critical internal/external audiences.

This position will be located in the greater San Francisco region on mutual agreement between the hiring manager and successful candidate. While this is a remote position, this role will be required to be in-person three days a week.

This person must be able to travel approximately 15% of the time and a participant in the M&C after-hours support for any emergency operations. The on-call responsibility will include nights, weekends and holidays, on a rotational basis, as a member of the emergency response communications team.

Job Responsibilities

• Manage the development, implementation, and coordination of communication programs and initiatives, including emergency response communications.
• Develop and review strategic communication plans for the San Francisco Division and ensure alignment and integration from key internal and external communications partners.
• Establish plans and strategies for message integration with all marketing programs and events.
• Write news releases, media advisories, internal and/or external blog posts and social media content to support communication programs and initiatives for your region.
• Plan, pitch and staff media events as needed by acting as the lead spokesperson or by supporting the VP who will act as the voice of PG&E in the San Francisco.
• Maintain relationships with peer Regional Communication Leads as well as Customer, Local Government Affairs and Energy Delivery leaders and personnel assigned to San Francisco.
• Provide counsel to the local team and other internal/external leaders on how to best address and resolve key issues.
• Partner with various PG&E leadership levels and external leaders to remain current on challenges and opportunities affecting the company and its coworkers in San Francisco.
• Review and support key performance metrics using the Lean Operating System.
• Provide direction, training, guidance, and instruction to communications representatives in lower-level positions.

Qualifications

Minimum:

• 7 years of related experience in corporate communications, journalism, and/or politics
• Bachelor’s degree in Communications, Journalism, English, Advertising, Public Relations or related discipline or equivalent work experience

Desired:

• Accredited Business Communicator (ABC) credential
• Accredited in Public Relations (APR) credential
• Professional Certified Marketer (PCM) credential   
• Experience in media or public relations, journalism and corporate or marketing communications
• Experience as an on-camera spokesperson
• Resident of San Francisco
• Bilingual in Chinese or Spanish preferred
• Leadership experience
• Experience in coaching and counseling corporate officers and management at all leadership levels of an organization
• Energy industry experience
• Customer-experience focus
• Understanding of the Incident Command Structure (ICS) and its application  
• Act as a thought leader and provide strategic counsel, applying extensive unique subject matter expertise within the development of strategy, review, and/or resolution of complex issues
• Ability to collaborate with senior management and/or corporate executives to support strategic planning and decision-making
• Proficient computer skills (i.e.: Microsoft Office applications: Word, Excel, PowerPoint, Access, and Outlook) and experience with information systems
• Strong oral and written communication skills
• Ability to communicate complex issues in clear, concise, easy to understand language
• Fluency in oral and/or written communications of one or more demographic and/or nonverbal languages, not including English

Compensation

PG&E is providing the full salary/pay range for this position. The actual amount paid to an individual will be based on multiple factors, including, but not limited to, internal equity, specific skills, education, licenses or certifications, experience, market value, and geographic location. The range to reasonably expect will be around the minimum and the midpoint of the range. The final decision will be made on a case-by-case basis related to the factors above. This job is also eligible to participate in PG&E’s discretionary incentive compensation programs.

• Bay Area Min: $118,000
• Bay Area Mid: $153,000
• Bay Area Max: $188,000