Search Engine Marketing (SEM/SEO) Specialists

About Us Boost Media Group is a full service digital marketing agency. Our team develops effective content strategies for forward thinking companies. We have a proven track record in increasing search engine rankings. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers and other business partners. Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media. We work in areas as diverse as Search Engine Optimization, Social Media Marketing, Email Marketing and full service digital marketing. Job Description This is a remote position. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as the other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing Team in order to maximize ROI, drive traffic, and customers. Responsibilities Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Optimize copy and landing pages for paid search engine marketing campaigns Perform ongoing paid keyword discovery, expansion and optimization Research and analyze competitor advertising links Requirements Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition Up-to-date with the latest trends and best practices in search engine marketing Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Working knowledge of HTML, CSS, and JavaScript development and constraints Required Software Used: Google Ads, Wordstream, Google Analytics, Bing Ads