Search Engine Optimization Executive

Company Description Studio 52 Media & Technology Group is an award-winning, integrated corporate communications agency founded in 1977, specializing in marketing solutions and creative media productions. The company delivers a wide range of services, including video and audio production, photography, technical and creative content writing, and training and safety content development. With over four decades of experience, Studio 52 has built a strong reputation through data-driven research, high-quality customer service, and innovative marketing approaches. The team has partnered with leading global brands and government entities in the Middle East and beyond, focusing on strategic communication that drives sales and influences target audiences. Studio 52 uses cutting-edge technologies and personalized marketing strategies to help clients build distinctive, powerful brand identities.

Role Description This full-time remote role for a Mid-level SEO Executive focuses on improving the online visibility and organic search performance of Studio 52. The specialist will conduct keyword research, perform SEO audits, and optimize on-page elements such as meta tags, headings, content, and site structure. Day-to-day work includes monitoring web analytics, tracking SEO KPIs, and preparing performance reports with actionable recommendations. The role also involves developing and executing ethical link-building strategies, collaborating with content and marketing teams to align SEO with broader campaigns, and staying current with search engine algorithm updates and industry best practices. The specialist will proactively identify technical and content-related SEO opportunities to support brand growth and lead generation.

Qualifications

• Strong proficiency in Keyword Research and On-Page SEO, including optimization of metadata, content, and site architecture.
• Hands-on experience conducting comprehensive SEO Audits to identify technical, content, and performance issues.
• Practical knowledge of Link Building strategies, focusing on high-quality, compliant backlink acquisition.
• Ability to use Web Analytics tools (e.g., Google Analytics, Google Search Console, or similar) to track, interpret, and report SEO performance.
• Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or comparable platforms.
• Understanding of basic HTML/CSS and technical SEO concepts (site speed, mobile optimization, indexation, structured data) is beneficial.
• Strong analytical and problem-solving skills, with attention to detail and ability to work independently in a remote environment.
• Effective written and verbal communication skills, with experience collaborating across marketing, content, and development teams.
• Previous experience in digital marketing, content optimization, or agency-side SEO roles is an advantage.
• Relevant education in Marketing, Communications, Information Technology, or a related field, or equivalent practical experience.

Key Responsibilities

• Own end-to-end SEO strategy, audits, roadmaps, execution, reporting and continuous improvement across assigned websites.
• Build international B2B SEO strategies for markets such as the UK, USA, Europe, UAE, Saudi Arabia and other GCC countries.
• Identify commercial-intent keywords and optimise service, sector and country landing pages to generate qualified enquiries and leads.
• Execute AI SEO / GEO / AEO initiatives to improve discoverability, citations and brand mentions in Google AI Overviews, ChatGPT, Gemini and Perplexity.
• Improve topical authority, semantic relevance, entity signals, structured data and content formats suited to answer-driven search.
• Conduct technical SEO audits covering crawling, indexing, site architecture, canonicalisation, XML sitemaps, Core Web Vitals and structured data.
• Lead on-page optimisation, content briefs, topic clusters, internal linking and refreshes of existing pages.
• Plan ethical outreach, digital PR and relevant authority-building activities.
• Coordinate execution with writers, designers and developers while maintaining ownership of priorities and outcomes.
• Monitor search visibility, qualified traffic, leads, rankings and measurable AI search visibility; provide concise weekly and monthly reports.

Mandatory Requirements

• 3–5+ years of hands-on SEO experience, including substantial B2B project work.
• Proven global / multi-country SEO exposure and understanding of international search intent and targeting.
• Demonstrated ownership of at least one complete SEO project—from planning to implementation and measurable outcomes.
• Hands-on AI SEO / GEO / AEO experience with evidence of work targeting Google AI Overviews and AI answer engines.
• Strong technical, on-page, content and off-page SEO capabilities.
• Proficiency with Google Search Console, GA4, Screaming Frog and tools such as Ahrefs or Semrush.
• Ability to translate organic visibility into qualified B2B leads, communicate findings and work independently.

Preferred Experience

• SEO for industrial, manufacturing, engineering, technology, safety or other specialist B2B services.
• Experience with WordPress or Laravel websites, multilingual SEO, hreflang and conversion optimisation.
• Familiarity with AI visibility monitoring, citation tracking and SEO workflow automation.

Success Measures

• Growth in qualified organic enquiries and leads from target countries.

To apply email us at - abhi@studio52.tv