Search Engine Optimization Specialist

Company Description ZaRad & Co. helps businesses scale smarter, grow faster, and build stronger connections through digital transformation, smart marketing, automation, and system integration. The company partners with clients to modernize their digital presence and optimize performance across channels. ZaRad & Co. uses the ZaRad Benchmark, a proven framework that has supported clients in achieving up to 300% growth within 18 months. Team members collaborate closely with growth-focused organizations, making measurable impact on their business outcomes. The environment is results-oriented, data‑driven, and centered on continuous improvement.

Role Description This remote contract role for a Search Engine Optimization Specialist focuses on improving organic search visibility and driving qualified traffic for client websites. Day-to-day tasks include conducting keyword research, performing technical and content-focused SEO audits, optimizing on-page elements, and recommending site structure improvements. The specialist will manage and monitor link-building initiatives, collaborate with content and development teams to implement SEO best practices, and ensure alignment with broader digital marketing strategies. Responsibilities also include tracking performance through web analytics tools, preparing clear reports, and adjusting tactics based on data insights and evolving search engine guidelines. The role requires proactive communication with internal stakeholders and clients to explain SEO recommendations and outcomes.

Qualifications

• Candidates should possess strong skills in keyword research and on-page SEO to identify opportunities and optimize content, metadata, and internal linking.
• Candidates should possess experience conducting comprehensive SEO audits, including technical, content, and structural assessments of websites.
• Candidates should possess capabilities in link building, with knowledge of ethical outreach practices and off-page optimization strategies.
• Candidates should possess proficiency in web analytics, including using tools such as Google Analytics, Google Search Console, and related platforms to measure performance and guide decisions.
• Candidates should possess familiarity with major SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) and current search engine guidelines.
• Candidates should possess strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Candidates should possess effective written and verbal communication skills, enabling clear documentation of findings and collaborative work with cross-functional teams.
• Candidates should possess prior experience in SEO or digital marketing roles; a background in marketing, communications, or a related field is beneficial.