SEM

Looking to take your career to the next level? Then this role is for you! Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together! Job Requirements: Proven experience (3+ years) managing SEM campaigns, specifically in the ANZ market. In-depth knowledge of Google Ads, Bing Ads, and other SEM platforms. Strong analytical skills with experience in Google Analytics, Google Tag Manager, and other analytics tools. Experience with A/B testing and landing page optimization. Excellent communication and copywriting skills, with an understanding of what resonates with ANZ consumers. Ability to manage multiple projects and deadlines in a fast-paced environment. Familiarity with local legal and compliance requirements (e.g., advertising regulations in Australia and New Zealand). Preferred Skills: Knowledge of other digital marketing channels such as SEO, social media advertising, or display advertising. Experience with marketing automation platforms. Familiarity with e-commerce or B2C business models in the ANZ region. Core responsibilities: Campaign Management: Plan, execute, and optimize SEM campaigns (Google Ads, Bing Ads) tailored to the ANZ market, ensuring they align with local business goals and user behavior. Keyword Research: Conduct detailed keyword research to identify high-performing search terms relevant to the ANZ region, factoring in local language nuances and regional trends. Ad Copy & Creative: Develop compelling ad copy, creative, and landing pages that resonate with the ANZ audience. Budget Management: Allocate and manage budgets efficiently, ensuring optimal spend and maximizing ROI across campaigns. Performance Analysis: Monitor and analyze campaign performance data (impressions, clicks, CTR, conversions, CPA), providing regular reports and insights to stakeholders. Market Research: Stay up-to-date on SEM trends, competitor strategies, and changes in the search engine landscape within the ANZ market. A/B Testing: Run A/B tests to improve campaign performance and identify the most effective keywords, ads, and landing pages. Collaboration: Work closely with the digital marketing, content, and analytics teams to ensure campaigns align with overall marketing strategies. Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!