Senior Account Director (8 month FTC)

Senior Account Director (8 month FTC) About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . The Role As the Senior Account Director for Brand Identity, you will be the strategic and operational lynchpin responsible for orchestrating the visual and verbal identity of our clients' brands globally. You will guide a multi-disciplinary team to ensure absolute brand consistency and elevate the brand identity across all consumer touchpoints. A core facet of this role is leading the integration of cutting-edge AI tools and generative platforms to scale design systems, automate brand governance, and deliver hyper-personalised identity assets without compromising craft or prestige. You will act as the trusted advisor to senior clients, championing innovative, AI-augmented design processes that redefine how luxury brand identities are managed and deployed. Responsibilities Lead the strategic development, evolution, and global rollout of comprehensive brand identity systems, ensuring absolute consistency across all markets and touchpoints. Pioneer the use of WPP Open and other AI-driven design tools to accelerate asset generation, scale design systems, and ensure strict brand identity governance. Act as the senior strategic partner for key client stakeholders, building deep, trusted relationships based on a profound understanding of brand architecture and identity principles. Oversee the financial and operational health of the brand identity portfolio, driving strong commercial performance, managing profitability, and optimising team resourcing. Lead and inspire a cross-functional team of designers, strategists, and account handlers, fostering a culture of creative excellence and continuous technological learning. Govern the brand's visual and verbal guardrails, utilising AI compliance tools to monitor and maintain the integrity of the brand identity across thousands of global assets. Collaborate seamlessly with wider network agencies to ensure the core brand identity is flawlessly integrated into media, social, digital, and experiential campaigns. Skills Required Brand Identity Expertise. A profound understanding of visual and verbal brand systems, typography, design principles, and brand architecture management at a global scale. AI & Tech Fluency. Practical experience and a forward-thinking mindset in utilising AI tools, generative design platforms, and automated governance systems to scale brand identity workflows. Senior Client Leadership. Proven track record of guiding senior clients through complex brand transformations and acting as a trusted, authoritative voice on brand guardianship. Commercial Acumen. Robust financial stewardship skills, with the ability to manage large-scale design budgets, drive account profitability, and optimise operational efficiencies. Integrated Collaboration. Exceptional ability to unite and lead multi-disciplinary teams (strategy, design, and tech) to deliver cohesive, world-class brand experiences. Growth Mindset. A continuous desire to learn, experiment with new AI capabilities, and proactively identify areas of improvement within both personal development and team workflows. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Department Account Management Locations London Remote status Hybrid Employment type Contract About T&P Who are we? T&P, part of WPP, is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients. We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers. That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com . T&P, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.