Senior Analyst | Involved Media | NYC

About Us

Involved Media is more than a media agency. We’re a team built on trust, curiosity, and an open culture where every voice counts. We invest in your growth because we know our people are our greatest advantage.

You’ll work with brands you love, alongside colleagues who challenge and support you in equal measure, and you’ll have the freedom to make an impact every day.

As part of AMS’s award-winning, people-first culture, you’ll benefit from the same commitment to inclusion, recognition, and growth that drives success across all our brands.

About the role
Most analytics roles report on what happened. This role helps clients decide what to do next, connecting media performance to the business results their leadership is measured on.

The Senior Analyst develops a deep understanding of a portfolio of clients' businesses and uses that knowledge to guide what is measured and recommended. Clients span direct-to-consumer retail, healthcare, nonprofit fundraising and higher education, and each measures success differently: orders, enrollments, donations, applications. The role requires interpreting those results in the context of each client's overall business, not only its media plan.

Examples of questions the Senior Analyst helps clients answer:

• How many additional orders will another $500K in media drive during the holiday season?

• Which markets should we expand into next year, and what will it cost to acquire a member there?

• Is our marketing growing applications, or capturing students who would have applied anyway?

• After a softer-than-expected quarter, how should we reforecast donations for the rest of the year?

What you'll do
Analytics

• Lead the analytical story for monthly and quarterly business reviews.

• Analyze complex data sets to identify performance anomalies, market shifts and platform baseline trends, and translate findings into clear storylines for business reviews and executive presentations.

• Use client, site and platform data to answer client business questions and develop practical recommendations.

• Coordinate with cross-functional teams to streamline project timelines, document technical workflows and standardize best practices.

• Use scripting to automate analysis, data cleansing and data integration tasks.

Strategic Planning & Forecasting

• Partner with data science and client service teams to build and maintain budget forecasting models that support media efficiency and account growth.

• Partner with the Measurement team on each account's measurement approach, including what to test, which vendors to use and how to assess incremental impact.

• Critically evaluate MMM, attribution and lift results, including vendor outputs.

Client Partnership & Recommendations

• Evaluate client data culture to author custom reporting design briefs for BI team implementation. You own the information strategy that will dive understanding and action for the account management.

• Present and defend findings and recommendations to client marketing leaders, explaining complex results in a clear and useful way.

• Proactively flag budget risks and growth opportunities based on performance and market or platform trends, with a clear recommendation and its tradeoffs.

Qualifications

• 3–5 years of experience in marketing analytics, performance marketing, advertising or a related field preferred.

• Bachelor's degree in a quantitative or analytical field (economics, statistics, mathematics, engineering, finance or similar).

• Strong statistical skills, including regression, forecasting, test design and significance testing.

• Hands-on proficiency in SQL and Python or R, with the ability to pull and test data independently.

• Working knowledge of MMM, multi-touch attribution and incrementality testing, including what each can and cannot measure, and the ability to evaluate vendor results.

• Strong written and verbal communication skills, with the ability to translate data and research into strategic insights and recommendations.

• Ability to present data-driven recommendations with confidence and to propose workable alternatives when a request is not feasible.

Nice to Have

• Experience in direct-to-consumer, healthcare, nonprofit or higher education marketing.

• Linear TV and CTV measurement experience (post logs, response attribution, third-party TV measurement).

• Experience with site analytics (Google Analytics, Adobe Analytics).

• Master's degree or MBA with a quantitative focus.

Why Join Involved Media?

• Hybrid work schedule in NYC.
• Exposure to cross-channel campaigns with top clients.
• Collaborative, supportive team with room to grow into senior leadership.
• Competitive compensation, benefits, and opportunities for advancement.

About AMS

AMS is a global media solutions company built on growth for the brands we serve and the people who power us.

Across our brands Active International, XACTV, and Involved Media, we connect talent, technology, and insight to help leading companies grow.

Recognized globally as a Great Place to Work, we invest in our people with the same care, curiosity, and long-term commitment we bring to our clients.

Why You’ll Love Working Here:

• A culture that values creativity, collaboration, and care
• Opportunities to learn, grow, and lead across brands and markets
• Regular in-office collaboration that fuels connection and innovation
• Recognition that celebrates your impact
• We grow together. Your growth drives our success.

Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary range for this role is $100,000 - $125,000. The successful candidate’s salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate’s skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.