Senior Associate, Digital Activation (Programmatic & Direct) - Travel

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

We are seeking a Senior Associate, Digital Activation (Programmatic & Direct) to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms for a luxury cruise brand. This role is ideal for someone with 1–2 years of experience in digital media buying or programmatic advertising who is looking to deepen their expertise in data-driven media activation.

The Senior Associate will work closely with internal media teams, analytics teams, and external platform partners to ensure campaigns deliver strong performance aligned with client goals.

Key Responsibilities

Campaign Activation & Management

• Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.).
• Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
• Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
• Troubleshoot campaign delivery issues and ensure proper tracking and tagging.

Optimization & Performance Management

• Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
• Execute ongoing optimizations including:
• Audience refinement
• Bid adjustments
• Inventory and placement optimization
• Frequency and pacing adjustments

• Identify opportunities for performance improvement and scaling.

Reporting & Insights

• Support weekly and monthly reporting deliverables for clients and internal teams.
• Translate campaign performance data into clear insights and actionable recommendations.
• Maintain reporting dashboards and assist with performance analysis.

Collaboration

• Work cross-functionally with strategy, analytics, creative, and client services teams.
• Coordinate with platform vendors and data partners when needed.
• Assist managers in preparing campaign updates and performance summaries for clients.

Quality Assurance

• Conduct QA checks on campaign setups, pixels, tracking, and creative assets.
• Ensure campaigns comply with brand safety, privacy regulations, and platform policies.

Required Qualifications

• 1–2 years of experience in digital media buying, programmatic advertising, or digital activation.
• Hands-on experience with at least one DSP such as:
• DV360
• Prisma
• CM360
• Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
• Familiarity with ad serving, tagging, and tracking pixels.
• Proficiency in Excel / Google Sheets for data analysis and reporting.
• Strong attention to detail and organizational skills.

Preferred Qualifications

• Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
• Familiarity with audience segmentation and data platforms (DMP/CDP).
• Understanding of privacy frameworks (GDPR, CCPA).

Key Competencies

• Analytical thinking and data-driven decision making
• Strong communication and collaboration skills
• Attention to detail and accuracy
• Ability to manage multiple campaigns and deadlines
• Curiosity about emerging ad tech and media trends

New York: $40,000.00-$75,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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