Senior Associate, Lifecycle Marketing

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

What You'll Contribute

The Sr. Associate, Digital Marketing within lifecycle marketing will be responsible for driving the performance and optimization of key customer email and SMS experiences across application experiences. This position would be a data-driven lifecycle marketer who contributes to strategy and executes testing, approvals, validation and performance monitoring. This role partners closely with the Senior Manager of Funnel and Retention Marketing, analytics, product, campaign operations, creative and risk stakeholders to identify opportunities, execute testing strategies, improve conversion performance and deliver measurable business outcomes.

What You'll Do

• Testing & Insights
  • Develop and execute testing roadmaps focused on improving customer engagement and conversion throughout the customer journey within channels like email and SMS
  • Partner with Senior Marketing Manager and Analytics to identify performance drivers, diagnose conversion gaps and measure business impact within funnel email and SMS experiences
  • Recommend audience, cadence, messaging, creative and channel optimizations based on performance data and customer behavior
• Funnel Performance & Optimization
  • Contribute to strategy planning based on data and performance indicators
  • Monitor and analyze funnel performance across key stages, identify opportunities to improve conversion and overall efficiency
  • Maintain and own regular performance reporting and succinct key insights, trends and recommendations for stakeholders
  • Track and evaluate key metrics such as open rates, click rates, pull-through rates and overall funnel conversion to make strong informed strategy recommendations
  • Supporting any new broader go-to-market strategies or products
• Experience Ownership
  • Campaign end-to-end ownership with running content through stakeholder approvals, conduct consistent QA, monitor performance dashboards and performance
  • Independently manage assigned marketing experiences, campaigns or funnel stages from planning through results analysis
  • Ensure initiatives within campaigns align to business goals and customer needs
  • Collaborate with key stakeholders to drive initiatives forward
  • Stay informed on industry trends, competitive activity and emerging marketing best practices
    
    

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What you have

Minimum: Indicate minimum education, skills and experience required.

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3+ years of experience in digital marketing, email marketing, lifecycle marketing, CRM marketing, journey marketing or funnel optimization
• Strong analytical skills with experience interpreting performance data and turning insights into recommendations
• Experience managing and optimizing marketing campaigns across one or more channels
• Advanced proficiency in Microsoft Excel, Microsoft PowerPoint and other marketing tools
• Proven strong project management and organizational skills
• Excellent written, verbal and presentation skills
• Proactive and results oriented mindset, with the ability to identify opportunities for improvement and drive measurable results
  

Preferred: Indicate “nice to haves” regarding education, skills, and experience.

• Experience with email campaign build or email platforms like Zeta, Salesforce, HubSpot
• Experience with customer journey orchestration platforms, marketing automation tools or CRM systems
• Familiarity with acquisition, lifecycle retention or funnel marketing strategies

• Experience working in a highly regulated industry
  
  

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best:

Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

• Competitive base salaries

• Bonus incentives

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

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Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.