Senior Associate, Planning

Agency:

UM

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

As Senior Associate, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
• Develop a mastery of syndicated research sources, planning tools, and media math
• Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
• Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

Required Skills and Experience

• Exhibits a strong desire to learn and a positive attitude that would complement the UM culture
• Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills
• Ability to work effectively cross functionally with internal and external teams
• Strong written, verbal communication, and presentation skills

Desired Skills and Experience

• 1+ years of media planning or buying experience
• Proficient knowledge of basic planning principles and media math
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.

$66,500

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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For US Job Seekers:

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