Senior B2B CRM Manager

The kariera.gr Recruitment Services team is seeking, on behalf of our client, a leading telecommunications provider in Greece, a motivated Senior B2B CRM & CVM Manager to join its B2B CRM team and contribute to the design and execution of customer value management initiatives.

Your mission is to design and optimize data-driven CRM/CVM campaigns that maximize customer lifetime value, drive revenue growth and retention, and translate customer insights into measurable business results.

Key Responsibilities

• Design, develop, and execute end-to-end CRM/CVM campaigns aligned with business objectives, including target audience selection, offer configuration, channel selection, and campaign scheduling.

• Develop customer segmentation and targeting strategies based on customer behavior, industry, and commercial potential.

• Support SME customer lifecycle initiatives, including acquisition, retention, upselling, cross-selling, churn prevention, and revenue growth.

• Analyze campaign performance and customer behavior to identify optimization opportunities and improve campaign effectiveness.

• Use IBM SPSS Modeler or other analytical and data mining tools to analyze large customer datasets and generate actionable insights.

• Monitor campaign performance, track key performance indicators (KPIs), and prepare regular and ad hoc reports.

• Collaborate closely with Product, Analytics, Sales, Finance, and IT teams to ensure effective campaign implementation and alignment with business objectives.

• Keep up to date with industry trends, CRM best practices, and developments in telecommunications and customer analytics.

Requirements

• 3–5 years of relevant experience in CRM/CVM, campaign management, customer analytics, or B2B sales within a call center environment.

• Bachelor's degree in Statistics, Mathematics, Marketing, Finance, Computer Science, Business Administration, or a related field.

• Strong analytical skills, business acumen, and the ability to translate data and customer insights into actionable business recommendations.

• Experience in data analysis or data mining tools; knowledge of IBM SPSS Modeler will be considered an asset.

• Understanding of B2B/SME customer lifecycle management, segmentation, and commercial campaigns.

• Ability to identify customer growth opportunities and support revenue-generating initiatives within the SME segment.

• Results-oriented mindset, with strong communication and collaboration skills.

• Ability to work effectively in a fast-paced, cross-functional environment.

• Very good command of English.

Additional qualifications considered an asset:

• Experience in the telecommunications industry.

• Familiarity with SQL and CRM or campaign management tools.

What Our Client Offers

• Competitive salary package and annual bonus.

• Wellness programs supporting your health and well-being.

• Mobile voice and data plan.

• Discounts on Fixed, Mobile, and TV services for you, your friends, and your family.

• Flexible working arrangements, including work-from-home options.

• Private health insurance.