Senior B2B Marketing Manager

Reporting to: Senior B2B Marketing Director Location preferred: Singapore, India, Indonesia, Malaysia, Vietnam, About ELSA ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan. Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry. Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence. Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world. Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators: Forbes Top 4 Companies Using AI to Transform the World Research Sniper Top 5 Best AI Apps ASU+GSV EdTech 150 CB Insights Top 100 AI Companies Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication. Job overview: You are a full-funnel thinker, a pipeline builder, and a B2B digital marketing operator with SaaS instincts and a keen interest in elevating your performance with AI. You love clean attribution and thrive on bridging sales and marketing, running campaigns that generate SQLs, not just MQLs. You understand how to engage enterprise buyers like CHROs with precision and purpose. Testing and experimenting are part of your DNA and you never launch a campaign without a hypothesis, a measurement plan and a plan to optimize. We are scaling our B2B focus across APAC and Latin America and need someone who can design, launch, and optimize campaigns that make a measurable contribution to revenue. If you have ever said “just running paid ads isn't demand gen,” we want to talk. Key Responsibilities Own the end-to-end demand generation engine: from awareness to pipeline Design and execute ABM campaigns targeting enterprise CHROs and HR leaders Launch digital campaigns (paid and organic social, search, retargeting, email) that drive pipeline Partner with sales to align outreach and targeting Create campaign briefs, set KPIs, track attribution, and optimize performance Build and manage simple funnel dashboards Own marketing contribution to pipeline in core markets in APAC and Latin America, including Japan, Indonesia, Vietnam, Brazil and Mexico Work with local marketing teams and agencies on campaign execution Collaborate with our content lead to fuel campaigns with the right assets What You Will Have 7+ years in B2B SaaS marketing, preferably in enterprise or HR tech Proven experience running demand gen and ABM campaigns (1st party data, intent-based, paid social, content and inbound) Early adopter of state-of-the art demand gen tools for Marketing and familiarity with CRM systems (HubSpot or equivalent) Comfortable creating basic reports, dashboards, and working with GA4, UTM tracking and campaign data Experience working with or managing performance media (LinkedIn Ads, Google Ads, etc.). Strategic mindset with hands-on execution ability Working level proficiency in English (written and verbal) Demonstrated ability to use AI tools for productivity and workflows. What We Offer Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam. Comprehensive employee well-being benefits. Free ELSA Premium courses to polish your language skills Collaborative, international team culture. Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact. How to Apply Please send your resume to [email protected] . We would love to see your application.